外贸行业入门指南：如何应对常见问题及谷歌竞价推广费用解析
外贸行业入门方法 | How to Start in Foreign Trade
对于想要进入外贸行业的新人来说，积累好评和建立信任是最关键的。以下是几个快速入门的建议：
For newcomers wanting to enter the foreign trade industry, accumulating positive reviews and building trust is most crucial. Here are some quick-start tips:
1. 选择合适的产品：选择市场需求大、竞争适中的产品
1. Choose the right product: Select products with high market demand and moderate competition
2. 建立专业形象：创建专业的网站和产品展示页面
2. Build professional image: Create professional website and product display pages
3. 学习基础外贸知识：了解国际贸易术语、支付方式和物流流程
3. Learn basic foreign trade knowledge: Understand international trade terms, payment methods and logistics processes
谷歌竞价推广收费标准 | Google Ads Pricing
谷歌竞价推广(Google Ads)的收费模式主要是按点击付费(PPC)，影响价格的主要因素包括：
The pricing model of Google Ads is mainly Pay-Per-Click (PPC). Main factors affecting the price include:
• 行业竞争程度：竞争越激烈，点击价格越高
• Industry competition level: The more competitive, the higher the click price
• 关键词热度：热门关键词价格更高
• Keyword popularity: Hot keywords are more expensive
• 质量得分：广告相关性越高，实际支付价格可能越低
• Quality score: Higher ad relevance may lead to lower actual payment
• 目标地区：发达国家市场通常价格更高
• Target region: Developed markets usually have higher prices
外贸人常遇到的十个问题及解决方案 | 10 Common Problems Foreign Traders Face and Solutions
1. 客户直接要最低价：不要立即报价，先了解客户需求
1. Client asks for lowest price directly: Don't quote immediately, understand needs first
2. 索要免费样品：可要求支付样品费，大单后返还
2. Request for free samples: Can ask for sample fee, refundable after big order
3. 报价后客户说太贵：详细说明产品优势和价值
3. Client says too expensive after quote: Explain product advantages and value in detail
4. 客户突然消失：不要过度追问，提供有价值信息吸引回复
4. Client suddenly disappears: Don't over-question, provide valuable info to attract reply
5. 询问是贸易公司还是工厂：如实回答，强调自身优势
5. Asks if trader or factory: Answer truthfully, emphasize your strengths
6. 询问在当地是否有客户：可反问客户为何这样问
6. Asks if have local clients: Can ask back why they're asking
7. 说要请示老板后消失：尽量直接联系决策者
7. Says need consult boss then disappears: Try to contact decision-maker directly
8. 签合同后不付款：建立信任，使用安全支付方式
8. No payment after signing contract: Build trust, use secure payment methods
9. 小批量低价订单：评估客户价值，适当拒绝
9. Small quantity low price orders: Evaluate client value, reject appropriately
10. 询盘后不回复：优化跟进策略，不要过度打扰
10. No reply after inquiry: Optimize follow-up strategy, don't over-disturb
更多外贸干货知识，请关注微信公众号：外贸原力
For more foreign trade knowledge, follow WeChat Official Account: Foreign Trade Power
