优先选择的SEO优化靠谱吗？快速推广与谷歌竞价推广全攻略
优先选择的SEO优化靠谱吗？快速推广与谷歌竞价推广全攻略
Is Preferred SEO Optimization Reliable? Quick Promotion & Google Ads Guide
人工智能搜索引擎Perplexity完成B轮融资，贝佐斯、英伟达参投
AI search engine Perplexity completes Series B funding with Bezos, Nvidia participation
财联社1月5日讯（编辑 潇湘）人工智能初创企业Perplexity在周四(1月4日)赢得了英伟达、贝佐斯和众多风险投资家的支持，他们押注该公司全新的搜索引擎产品，将颠覆人们在网上查询信息的方式，继而挑战谷歌在网络搜索领域的主导地位。
According to Caixin on January 5th (edited by Xiaoxiang), AI startup Perplexity secured support from Nvidia, Jeff Bezos and multiple venture capitalists on Thursday (January 4th). They're betting the company's innovative search product will revolutionize online information retrieval and challenge Google's dominance in web search.
Perplexity成立迄今还不到两年，员工总数不到40人，总部也颇为落魄地设在旧金山的一个联合办公空间。不过，如今每月使用该公司搜索产品的用户已有约1000万人，该公司将这项产品称为"答案引擎"。
Founded less than two years ago with under 40 employees, Perplexity is headquartered in a modest co-working space in San Francisco. Yet it now boasts about 10 million monthly users for its "answer engine" search product.
融资里程碑：Perplexity周四宣布以5.2亿美元的估值完成7360万美元B轮融资，由Institutional Venture Partners领投。这是近年来互联网搜索初创公司筹集的最大一笔资金。
Funding milestone: Perplexity announced a $73.6 million Series B round at a $520 million valuation on Thursday, led by Institutional Venture Partners - the largest funding round for an internet search startup in recent years.
为什么Perplexity能吸引顶级投资者？
Why Perplexity Attracts Top Investors?
创始人兼首席执行官Aravind Srinivas表示，他们的优势在于利用AI技术直接提供答案而非链接："如果你能直接回答别人的问题，就没人需要那10条蓝色链接了。"
CEO Aravind Srinivas explained their advantage lies in using AI to provide direct answers rather than links: "If you can directly answer people's questions, no one needs those 10 blue links."
技术亮点：Perplexity是世界上第一个对话式搜索引擎，使用GPT-4等先进AI技术，能够直接生成高准确率的答案。
Technical highlights: As the world's first conversational search engine using advanced AI like GPT-4, Perplexity can generate highly accurate answers directly.
SEO优化与谷歌推广的启示
SEO Optimization & Google Ads Insights
对于企业营销人员，Perplexity的崛起带来重要启示：传统SEO优化需要向AI友好型内容转型，同时要关注新兴搜索平台的广告机会。
For marketers, Perplexity's rise offers key lessons: Traditional SEO needs to evolve into AI-friendly content, while exploring ad opportunities on emerging search platforms.
谷歌竞价推广技巧：
1. 精准关键词定位
2. 优化广告质量得分
3. 利用AI驱动的自动出价策略
4. 持续测试广告文案变体
Google Ads tips:
1. Precise keyword targeting
2. Optimize ad quality score
3. Utilize AI-powered automated bidding
4. Continuously test ad copy variations
Similarweb数据显示，Perplexity的月访问量从2022年12月的220万次飙升至2023年11月的5300万次，增长超过20倍。
Similarweb data shows Perplexity's monthly visits surged from 2.2 million in December 2022 to 53 million in November 2023 - a 20-fold increase.
营销启示：Perplexity几乎没在传统营销上投入资金，主要依靠口碑和社交媒体传播。这提示企业应更加重视内容营销和社群传播。
Marketing insight: Perplexity grew with minimal traditional marketing spend, mainly through word-of-mouth and social media. This suggests businesses should emphasize content marketing and community engagement.