谷歌搜索留痕:2022年Shopify独立站注册与Google推广终极指南
核心要点: 成功运营谷歌搜索留痕策略和Google推广的关键在于精准定位目标受众、优化广告内容和持续数据分析。对于跨境电商独立站而言,Shopify店铺的规范注册是基础中的基础。
Key Points: The core of successful Google search trace strategies and Google Ads lies in precise audience targeting, optimized ad content and continuous data analysis. For cross-border e-commerce independent stores, proper Shopify registration is fundamental.
一、Shopify注册前的准备工作 | 1. Preparation Before Shopify Registration
重要提醒: 许多新手因操作不当导致店铺被封,请务必注意以下事项:
Important Note: Many beginners get their stores suspended due to improper operations, please pay attention to the following:
- 使用本地真实IP(不要使用VPN/代理) | Use local real IP (do not use VPN/proxy)
- 准备企业邮箱或Gmail/Outlook邮箱 | Prepare business email or Gmail/Outlook email
- 填写真实有效的地址信息 | Fill in real and valid address information
- 建议使用PayPal支付,信用卡需匹配开户行地址 | Recommend using PayPal, credit card must match bank address
二、Shopify注册详细步骤 | 2. Detailed Shopify Registration Steps
第一步: 访问Shopify官网(shopify.com),点击"Start Free Trial" | Step 1: Visit Shopify official website (shopify.com), click "Start Free Trial"
第二步: 输入邮箱、设置密码和店铺名称(注意名称需唯一) | Step 2: Enter email, set password and store name (note the name must be unique)
第三步: 选择业务类型并填写真实国家位置 | Step 3: Select business type and fill in real country location
第四步: 查收验证邮件,点击"Confirm Email"完成验证 | Step 4: Check verification email, click "Confirm Email" to complete verification
三、后台设置与套餐选择 | 3. Backend Setup and Plan Selection
新用户享有14天免费试用期,在此期间可进行后台设置: | New users get 14-day free trial to set up backend:
- 在"Manage Account"中可将语言切换为中文 | Can switch language to Chinese in "Manage Account"
- 套餐选择建议:月销售额<$4400选择$20基础版 | Plan recommendation: Choose $20 basic plan if monthly sales < $4400
- 推荐使用PayPal绑定支付,信用卡存在风控风险 | Recommend binding PayPal, credit card has risk control issues
特别优惠: Shopify针对中国大陆用户调整了价格,基础版仅需$20/月(原价$29) | Special Offer: Shopify adjusted prices for Chinese users, basic plan only $20/month (original $29)
四、常见问题解答 | 4. FAQ
Q: 为什么我的店铺刚注册就被封? | Q: Why was my store suspended right after registration?
A: 通常是因为使用了代理IP、虚假信息或他人信用卡 | A: Usually due to using proxy IP, false information or others' credit card
Q: 14天试用期结束后才开始收费吗? | Q: Will charges start only after 14-day trial?
A: 是的,但需先绑定支付方式才能开通网站前台 | A: Yes, but need to bind payment method first to open storefront
温馨提示: 本教程由"出海Rio"原创,如需了解更多谷歌搜索留痕和DTC品牌出海营销干货,请持续关注我们!
Reminder: This tutorial is originally created by "Chuhai Rio", for more Google search trace and DTC brand globalization marketing insights, please keep following us!
