OQQ增长密钥：达人营销助力中国瑜伽服品牌逃离出海内卷
南京进出口资质申请与跨境电商推广 | Nanjing Import-Export License Application and Cross-border E-commerce Promotion
对于想要拓展海外市场的中国企业来说，申请进出口资质是第一步。南京作为长三角重要城市，为企业提供了便捷的资质办理服务。而跨境电商平台如亚马逊和TikTok Shop则成为品牌出海的重要渠道。
For Chinese companies looking to expand overseas, obtaining import-export licenses is the first step. As a key city in the Yangtze River Delta, Nanjing provides convenient license processing services. Cross-border e-commerce platforms like Amazon and TikTok Shop have become important channels for brand globalization.
OQQ的成功案例：从代工到品牌出海 | OQQ's Success Story: From OEM to Global Brand
一面数十米的玻璃墙，把一层楼分割成左右两块。左边是热火朝天的办公区，右边堆积着装修材料。OQQ正在装修办公室，办公区要扩展到有一整层楼，配有健身房、台球室、理发间和影棚。
A glass wall dozens of meters long divides one floor into two sections. On the left is a bustling office area, while the right side is piled with renovation materials. OQQ is renovating its office to expand to an entire floor, complete with a gym, billiards room, barber shop, and photography studio.
这家主要销售瑜伽服的企业近两年发展迅猛，在美区表现出色。今年前两个月，他们在TikTok的销量达到了24.3万单，大约有5400个视频在推荐OQQ的运动装。
This company specializing in yoga wear has experienced rapid growth in the past two years, particularly in the U.S. market. In the first two months of this year alone, they achieved 243,000 orders on TikTok, with approximately 5,400 videos promoting OQQ's activewear.
产品与供应链：无缝技术的竞争优势 | Products and Supply Chain: The Competitive Edge of Seamless Technology
义乌是OQQ的制造大本营，2万平米的工厂生产着无缝系列产品。无缝设计即利用工业技术，让成衣没有缝合和线头，不仅能提升穿着舒适度，也能很大程度提升衣服的视觉质感。
Yiwu serves as OQQ's manufacturing hub, with a 20,000-square-meter factory producing seamless products. Seamless design utilizes industrial technology to eliminate stitches and thread ends, significantly enhancing both wearing comfort and visual appeal.
达人营销策略：TikTok上的成功之道 | Influencer Marketing Strategy: The Path to Success on TikTok
根据第三方平台的数据，OQQ在TikTok上的关联达人数有1.13万位，其TikTok Shop销冠是一款紧身上衣，超过3000名达人曾为它带货。
According to third-party data, OQQ has collaborated with 11,300 influencers on TikTok. Their best-selling product on TikTok Shop is a fitted top, promoted by over 3,000 influencers.
为了让达人感受到品牌温度和提高回复率，运营人员需要用不一样的话术一封封写邮件，平均每天联系200位达人，这条规则从2022年延续至今。
To make influencers feel the brand's personality and improve response rates, the marketing team writes personalized emails, contacting an average of 200 influencers daily - a practice that has continued since 2022.
品牌化战略：从产品出海到品牌出海 | Branding Strategy: From Product Export to Brand Globalization
OQQ希望未来在客户心中的品牌感知是"任何时候都要穿"，但能够做好运动休闲服的企业并不少。现在的OQQ很看重品牌化，首要原因是能够提升效率，提高产品开发、供应链、营销的整体效率。
OQQ aims to establish the brand perception of "wear anytime" in customers' minds, though many companies excel in activewear. The company now emphasizes branding primarily because it enhances overall efficiency in product development, supply chain, and marketing.
入驻TikTok Shop后，算上运费每款产品实际比其他渠道高，但依旧热销。第三，品牌投入会让整个企业对自己的产品更有信心。
After entering TikTok Shop, OQQ's products are actually more expensive than other channels when including shipping costs, yet they remain popular. Thirdly, branding investments give the entire company more confidence in its products.
未来方向：直播电商与全球扩张 | Future Directions: Live Commerce and Global Expansion
今年，OQQ还准备尝试几个新方向，来提高自己的品牌影响力——跟着平台去做新市场，先备几万件货到英国；把资源向直播倾斜一些，因为听闻平台有直播扶持计划。
This year, OQQ plans to explore new directions to enhance brand influence - following platforms into new markets (starting with shipping tens of thousands of products to the UK) and allocating more resources to live commerce, having heard about platform support programs.
