如何使用SEMrush进行专业SEO分析：从竞争研究到链接建设
网站的流量取决于网站关键词在搜索引擎上的排名。 如果我们不清楚网站的基本情况和关键词排名，就很难找到优化的重点和方向。说到谷歌SEO工具，我们首先想到的是SEMrush和Ahrefs，作为市场行业的两大引领者。
Website traffic depends on the ranking of keywords in search engines. Without understanding the basic situation of the website and keyword rankings, it's difficult to identify optimization priorities. When it comes to Google SEO tools, SEMrush and Ahrefs are the two leading players in the industry.
第一章 Competitive Research - 竞争研究
Chapter 1 Competitive Research
登录后，我们首先会进入主页面，可以在这里跟踪自己或竞争对手的网站。主页面呈现了网站的整体概况。
After logging in, you'll first see the dashboard where you can track your own or competitors' websites. The dashboard shows the overall profile of the website.
1-1 Traffic Analytics - 流量分析
1-1 Traffic Analytics
SEMrush提供了网站的总流量、PV、UV、平均访问时长、跳出率等数据。我们可以通过国家筛选来指定特定国家的流量数据。
SEMrush provides total traffic, PV, UV, average visit duration, bounce rate and other data. We can filter by country to view traffic data for specific countries.
1-2 Organic Research - 自然流量研究
1-2 Organic Research
自然流量是指来自搜索引擎的非Ads流量，品牌流量是指公司拥有的品牌词所带来的流量。
Organic traffic refers to non-Ads traffic from search engines, while brand traffic comes from branded keywords owned by the company.
第二章 Keyword Research - 关键词研究
Chapter 2 Keyword Research
2-1 Keyword Overview - 关键词概述
2-1 Keyword Overview
通过这里我们可以了解到网站的关键词的自然搜索量、单次点击费用、关键词难度、相关关键词等数据。
Here we can see the natural search volume, CPC, keyword difficulty, and related keywords for the website.
2-2 Keyword Magic Tool - 关键词魔法工具
2-2 Keyword Magic Tool
Keyword Magic Tool用于分析网站核心关键词的其他所有关键词的流量和相关参数统计结果。
The Keyword Magic Tool analyzes all other keywords related to the core keywords and their traffic and parameters.
第三章 Link Building - 链接建设
Chapter 3 Link Building
3-1 Backlink Analytics - 反向链接分析
3-1 Backlink Analytics
在这个版块我们首先可以看到域名评分（Authority Score），这是SEMrush衡量网站SEO整体质量的专用指标。
In this section, we first see the Authority Score, which is SEMrush's proprietary metric for measuring the overall SEO quality of a website.
3-2 Backlink Audit - 反向链接审核
3-2 Backlink Audit
反向链接审核的作用是对网站现有外链和外链网站进行审核，帮助我们查找网站中被谷歌惩罚过的外链网站。
The Backlink Audit reviews existing backlinks and linking domains to help identify domains that have been penalized by Google.
3-3 Link Building Tool - 反向链接构建工具
3-3 Link Building Tool
这是SEMrush的一个特色工具，当我们输入想要构建的外链域名后，就会跳转到一个页面。
This is a unique SEMrush tool. After entering the domain for which you want to build links, it redirects to a new page.
总结： SEMrush是一款功能全面的营销、数据分析工具，可以帮助我们进行竞争研究、关键词研究和链接建设。
Conclusion: SEMrush is a comprehensive marketing and data analysis tool that helps with competitive research, keyword research, and link building.
