Google推广策略：如何通过优化跟进话术提升跨境进口回头客转化率
在当今竞争激烈的跨境进口市场中，Google推广已成为获取高质量外贸客户的关键渠道。然而，许多企业在获得客户询盘后，却因不当的跟进方式错失成交机会。本文将为您揭秘如何通过优化跟进话术，将Google推广的效果最大化。
一、前期铺垫：为后续跟进创造机会
在Google推广获得询盘后，初次沟通结束时务必确定下次联系时间：
新手话术： Dear, please take your time, thanks
专业话术： Shall I contact you again tomorrow afternoon?
二、日常跟进：创造价值而非骚扰
通过Google推广获得的客户需要定期维护，但切忌简单发送产品目录：
无效跟进： This is our new catalog, please check.
有效跟进策略：
1. 新品推荐： There is one new product..., which is developed for your market. Do you have time? I introduce to you.
2. 竞品分析： I noticed that *** are sold very well now in your market and have a good profit, so think you may be interested.
3. 价格优惠： We just reduced the price of ***, which you inquired before, so I'd like to share this good news with you.
三、客户沉默期的破冰技巧
当Google推广获得的客户突然沉默时：
错误做法： Hello, are you there?/how are you? How do you think?
专业破冰方法：
1. 直接询问： Are there any models you are interested in? I am always ready to help.
2. 引导坦白： I think you must be too busy to reply me or still have something in consideration. Could you frankly let me know any of your worries?
3. 解决方案： If the MOQ problem, we can... If the price problem, we can...
四、客户拒绝后的应对策略
即使通过Google推广获得的客户表示拒绝，也不要放弃：
新手回应： Ok, I understand.
专业回应： It's my problem that I did not follow well and lost this chance. It's a pity we can not cooperate right now, but we are looking forward to next time.
五、高级跟进技巧
1. 促销提醒： Just a reminder that our special promotion is ending soon. Take advantage of the offer!
2. 定期订单建议： If you consider placing regular orders, we can offer better pricing and priority service.
3. 服务满意度调查： Are you satisfied with the service we've provided so far?
通过优化这些跟进话术，您的Google推广转化率将显著提升。记住，每次跟进都应创造价值，而非简单推销。持续优化您的跟进策略，您将从小白成长为销冠！
Want to improve your Google promotion conversion rate? Follow these optimized follow-up scripts to turn inquiries into loyal repeat customers in cross-border import business. Learn how to create value in every communication and master the art of professional follow-up.
