UC浏览器全球化战略解析：本地化运营如何助力中国企业出海
香港《商报》近日报道，阿里巴巴文娱集团移动事业群总裁黄浩在北京"创新中国 赢接全球"行业精英峰会上分享了UC浏览器的全球化成功经验。
报道指出，作为中国互联网出海的先行者，UC浏览器自2010年出海以来已覆盖150多个国家和地区，全球月活跃用户达4.3亿，成为世界最大的第三方移动浏览器。
黄浩强调，UC的成功得益于其独特的"Glocal"战略 - 全球化思路，本地化经营。这一战略要求企业既要以世界级标准打造产品，又要深入理解本地市场需求。
本地化运营的三大关键：
- 本地化产品运营，让品牌真正立足当地
- 建立深度本地合作伙伴关系
- 高度依赖本地化团队
目前UC海外团队中本地员工占比已达80%-90%。黄浩表示，未来五年将重点培养本地人才成为企业中流砥柱。
市场机遇：随着移动支付在新兴市场的普及，内容产业将迎来"内容的春天"。中国互联网企业应抓住机遇，输出优势，推动当地生态建设。
Hong Kong Commercial Daily recently reported that Huang Hao, President of Mobile Business Group at Alibaba Digital Media and Entertainment Group, shared UC Browser's global success story at the "Innovative China, Connecting Globally" industry summit in Beijing.
The report highlights that as a pioneer in China's internet globalization, UC Browser has expanded to over 150 countries and regions since 2010, reaching 430 million monthly active users worldwide, making it the largest third-party mobile browser.
Huang emphasized that UC's success stems from its unique "Glocal" strategy - global vision with local execution. This approach requires companies to build world-class products while deeply understanding local market needs.
Three keys to successful localization:
- Localized product operations to establish genuine local presence
- Building deep local partnerships
- Heavy reliance on local teams
Currently, local employees account for 80%-90% of UC's overseas workforce. Huang stated that the next five years will focus on developing local talent as the backbone of the company.
Market opportunity: With the spread of mobile payment in emerging markets, the content industry is ushering in a "spring of content". Chinese internet companies should seize this opportunity to export their advantages and promote local ecosystem development.
