外贸B2B独立站建站指南：WordPress vs SaaS平台选择与SEO优化策略
稳定的免费推广APP与谷歌竞价推广功能解析
Stable Free Promotion Apps and Google Ads Features Analysis
在外贸推广领域，免费推广APP如Google My Business、LinkedIn和行业论坛等平台能提供稳定的曝光渠道。而谷歌竞价推广(Google Ads)的核心功能包括：关键词定位、受众细分、再营销、广告扩展和转化跟踪等。
In foreign trade promotion, free promotion apps like Google My Business, LinkedIn and industry forums can provide stable exposure channels. The core features of Google Ads include: keyword targeting, audience segmentation, remarketing, ad extensions and conversion tracking.
外贸B2B独立站建站方式比较
Comparison of B2B Foreign Trade Website Building Methods
目前主流建站方式分为两大类：
1. WordPress建站 - 开源系统，灵活度高，适合长期SEO优化
2. SaaS平台 - 如Shopify、Wix等，操作简单但扩展性有限
Currently there are two main website building methods:
1. WordPress - Open source system with high flexibility, suitable for long-term SEO
2. SaaS Platforms - Like Shopify, Wix, easy to use but limited scalability
如何选择最适合的建站方式？
How to Choose the Best Website Building Method?
根据我们的市场调研，80%以上的中国商家选择SaaS建站，而约20%选择WordPress。但数据显示，许多SaaS建站的转化效果并不理想，主要原因包括：
• 后期调整困难
• SEO优化受限
• 长期成本较高
According to our market research, over 80% of Chinese merchants choose SaaS platforms, while about 20% choose WordPress. But data shows that many SaaS-built websites have poor conversion results, mainly because:
• Difficult to adjust later
• Limited SEO optimization
• Higher long-term costs
WordPress建站的SEO优势
SEO Advantages of WordPress
对于外贸B2B独立站，我们强烈推荐WordPress建站，原因如下：
1. 完全掌控网站所有权和数据
2. 丰富的SEO插件(Yoast SEO, Rank Math等)
3. 可自由调整网站结构和内容
4. 更符合Google的排名算法要求
For B2B foreign trade websites, we strongly recommend WordPress for the following reasons:
1. Full control of website ownership and data
2. Rich SEO plugins (Yoast SEO, Rank Math, etc.)
3. Freely adjust website structure and content
4. More compliant with Google's ranking algorithm
成功建站的关键要素
Key Elements of Successful Website Building
一个成功的外贸B2B独立站需要：
• 深入理解目标客户需求
• 专业的关键词研究和布局
• 持续的内容更新和优化
• 高质量外链建设
• 定期分析网站数据并调整策略
A successful B2B foreign trade website requires:
• Deep understanding of target customers' needs
• Professional keyword research and layout
• Continuous content updates and optimization
• High-quality backlink building
• Regular analysis of website data and strategy adjustment
重要提示：外贸B2B独立站建设是一个长期过程，需要强大的执行力和坚持。如果没有做好长期投入的准备，建议谨慎考虑。
Important Note: Building a B2B foreign trade website is a long-term process that requires strong execution and persistence. If you're not prepared for long-term investment, please consider carefully.
