揭秘TEMU情趣类目TOP店铺的成功秘诀与选品策略
随着TEMU平台将情趣用品列为重点发展品类，早期入驻的商家已经尝到了流量红利的甜头。本文将深入分析TOP店铺的成功经验，并分享官方选品建议。
As TEMU platform positions adult products as a key development category,early-entering merchants have already tasted the sweetness of traffic dividends. This article will deeply analyze the success experience of top stores and share official product selection suggestions.
一、TEMU情趣类目TOP店铺案例分析 | Case Studies of TEMU's Top Adult Category Stores
1. 佛山内衣工厂：这家工厂2022年9月入驻TEMU，通过黑五前集中上架100多款产品，12月就冲进品类前三。其成功关键在于：集中上新+及时补货+符合欧美审美的产品设计。
1. Foshan Lingerie Factory: This factory joined TEMU in September 2022. By intensively listing over 100 products before Black Friday, it entered the top three in the category by December. The key to its success lies in: concentrated new listings + timely replenishment + product designs that cater to Western aesthetics.
二、TEMU官方选品策略 | TEMU's Official Product Selection Strategies
根据TEMU官方建议，情趣类目选品应重点关注以下8大品类：
According to TEMU's official recommendations, product selection in the adult category should focus on the following 8 major categories:
- 情趣内衣套装：蕾丝/网纱材质，黑/红/宝蓝主色
- Lingerie Sets: Lace/mesh materials, black/red/royal blue main colors
- 情趣连衣裙：深V领、镂空设计、不规则裙摆
- Lingerie Dresses: Deep V-neck, hollow-out designs, irregular hemlines
三、流量获取关键策略 | Key Strategies for Traffic Acquisition
新品上架前7天是获取流量的黄金期，日均销售10单以上的产品将获得平台更多资源倾斜。同时，保持高频上新(在售链接大于30个)能显著提升店铺权重。
The first 7 days after new product listing are the golden period for traffic acquisition. Products with daily sales exceeding 10 units will receive more platform resources. Meanwhile, maintaining high-frequency new listings(over 30 active links) can significantly improve store weight.
想了解更多TEMU运营技巧？5月26日深圳·南山举办的【万物出海·TEMU峰会】将为您揭秘更多行业干货！
Want to learn more TEMU operation skills? The "Everything Goes Global·TEMU Summit" in Nanshan, Shenzhen on May 26 will reveal more industry insights for you!
