如何通过Facebook和谷歌竞价推广寻找外贸订单？这款热销面料持续走俏
市场现状：虽然4月是纺织业传统"银四"旺季，但当前行情出现疲软，企业接单数量明显下滑。前期热销面料开始"降温"，但平纹CEY面料依然保持强劲需求。
Current Market Situation: Although April is traditionally a peak season for the textile industry, current market conditions show weakness with significant declines in order volumes. While previously popular fabrics are "cooling down", plain CEY fabric continues to enjoy strong demand.
热销产品分析：平纹CEY（又称"冰丝皱"）自年初以来持续热销，主要用于春夏女装。其特点是具有冰丝的凉爽感和仿真丝的轻薄透气性。
Popular Product Analysis: Plain CEY (also known as "Ice Silk Crepe") has been selling well since the beginning of the year, mainly used for spring and summer women's wear. Its characteristics include the coolness of ice silk and the lightweight breathability of imitation silk.
外贸订单驱动：目前市场需求主要来自外贸订单，数量庞大。由于外贸生产周期较长，这些订单主要用于2024年春夏女装，反映出国际市场对明年服装市场的乐观预期。
Export Order Driver: Current market demand mainly comes from export orders, which are large in quantity. Due to the long production cycle for exports, these orders are mainly for spring and summer 2024 women's wear, reflecting international market optimism about next year's apparel market.
外贸市场数据
Export Market Data
海关总署数据显示：
• 3月纺织纱线、织物及制品出口129亿美元，环比增86%，同比增9.1%
• 服装及衣着附件出口134.8亿美元，环比增78.6%，同比增31.9%
Customs data shows:
• March textile yarn, fabrics and products exports reached $12.9 billion, up 86% month-on-month and 9.1% year-on-year
• Apparel and clothing accessories exports reached $13.48 billion, up 78.6% month-on-month and 31.9% year-on-year
推广建议
Marketing Recommendations
Facebook广告定位：
1. 定位海外服装采购商和批发商
2. 使用"纺织面料"、"女装面料"等关键词
3. 展示产品特性和热销数据
Facebook Ad Targeting:
1. Target overseas apparel buyers and wholesalers
2. Use keywords like "textile fabrics", "women's wear fabrics"
3. Showcase product features and sales data
谷歌广告策略：
1. 使用"CEY面料批发"、"春夏女装面料"等关键词
2. 创建多语言广告面向不同市场
3. 结合广交会等展会信息提升可信度
Google Ads Strategy:
1. Use keywords like "CEY fabric wholesale", "spring summer women's wear fabric"
2. Create multilingual ads for different markets
3. Combine with trade fair information (like Canton Fair) to enhance credibility
下半年展望：随着更多境外展会恢复，外贸企业应积极走出去。展会+数字营销的组合将成为获取订单的有效方式。
Second Half Outlook: With more overseas exhibitions resuming, export enterprises should actively go global. The combination of exhibitions + digital marketing will become an effective way to obtain orders.
