东南亚电商新手必看：4种适合站外推广的特殊情况分析
电商创业路茫茫，看老陈实战记录与分享
The challenging journey of e-commerce entrepreneurship: Insights from Lao Chen's practical experience
大家好，我是老陈。近期很多新手卖家询问亚马逊站外推广的问题，但我发现一个关键问题：很多新手连站内流量都没搞懂，就急着做站外推广。
Hello everyone, I'm Lao Chen. Many new sellers have been asking about Amazon off-site promotion, but I've noticed a critical issue: Most beginners rush into off-site promotion without even understanding on-site traffic.
站内vs站外流量核心区别
Key Differences Between On-site and Off-site Traffic
1. 精准度差异：站内流量更精准。例如牙科产品，站内广告能触达主动搜索的精准客户，而社交媒体广告可能展示给不需要的人群。
1. Precision difference: On-site traffic is more targeted. For dental products, on-site ads reach actively searching customers, while social media ads may show to uninterested audiences.
2. 成本差异：美国站CPC平均$1左右，而Google/Facebook广告通常$3+/点击。
2. Cost difference: Average CPC on Amazon US is around $1, while Google/Facebook ads often cost $3+/click.
4种适合站外推广的特殊情况
4 Special Cases Suitable for Off-site Promotion
情况1：爆款打造后期 - 当站内流量已饱和，需要突破增长瓶颈时
Case 1: Post-bestseller phase - When on-site traffic is saturated and growth plateaus
情况2：流量成本倒挂 - 当大词CPC高于站外推广成本时
Case 2: Cost inversion - When broad term CPC exceeds off-site promotion costs
情况3：视觉驱动型产品 - 难以用关键词描述的产品（如短视频种草商品）
Case 3: Visually-driven products - Items hard to describe with keywords (e.g., short video discoveries)
情况4：超竞争类目 - 当站内CPC高达$3-4，远超站外成本时
Case 4: Hyper-competitive categories - When on-site CPC reaches $3-4, much higher than off-site
运营黄金法则：永远选择效果更好、成本更低的推广方式
Golden rule: Always choose the promotion method with better results and lower costs
转发加关注，创业路上不孤独！我是老陈，下次见。
Share and follow to never feel alone on your entrepreneurial journey! I'm Lao Chen, see you next time.
