独立站没有订单？试试这些Facebook和谷歌推广方法
为什么独立站需要谷歌渠道推广？
Why Choose Google Channel Promotion for Independent Sites?
独立站是跨境卖家对外销售产品的重要渠道，但独立站本身没有自然流量，需要卖家主动引流才能获得订单。许多卖家困惑：为什么运营独立站很久却还是没有订单？
Independent sites are important channels for cross-border sellers, but they lack organic traffic. Sellers need to actively drive traffic to get orders. Many sellers wonder: why no orders after long-term operation?
付费广告：快速获取订单
Paid Ads: Fast Way to Get Orders
付费广告是最快获得订单的方式，特别是Google广告。作为搜索引擎，Google能带来精准流量。卖家应根据目标客户选择推广平台：Facebook、Instagram、Google、Pinterest、TikTok等。
Paid ads are the fastest way to get orders, especially Google Ads. As a search engine, Google delivers precise traffic. Sellers should choose platforms based on target customers: Facebook, Instagram, Google, Pinterest, TikTok, etc.
网站优化：提高转化率
Website Optimization: Improve Conversion Rate
如果已有流量但无订单，可能是网站存在问题：
- 打开速度慢
- 设计过于复杂
- 结账流程繁琐
需要持续优化才能提高转化率。
If there's traffic but no orders, website issues may exist:
- Slow loading speed
- Overly complex design
- Complicated checkout process
Continuous optimization is needed to improve conversion.
其他推广方式
Other Promotion Methods
1. 商家合作：寻找互补产品商家合作
2. 红人营销：匹配产品调性的中小红人
3. 社区运营：加入目标客户群互动
1. Business cooperation: Partner with complementary product sellers
2. Influencer marketing: Match with mid/small influencers
3. Community operation: Engage in target customer groups
长期策略：品牌建设
Long-term Strategy: Brand Building
获得短期订单后，卖家需要开始品牌塑造。只有被海外消费者熟知的品牌，才能保证持续订单。品牌建设需要长期投入，建议尽早布局。
After getting short-term orders, sellers should start brand building. Only brands recognized by overseas consumers can ensure sustainable orders. Brand building requires long-term investment.
