选择最多的TikTok海外代理与谷歌推广无询盘原因分析 | 番禺珠宝产业"智造"升级之路
TikTok海外代理选择与谷歌推广问题解析
在当前跨境电商营销中，TikTok海外代理服务已成为众多企业的首选渠道。数据显示，美国、日本和东南亚地区的TikTok代理服务使用率最高，这些地区不仅用户基础庞大，而且消费能力强劲。
Regarding TikTok overseas proxy services, data shows that the United States, Japan and Southeast Asia have the highest usage rates. These regions not only have a large user base but also strong purchasing power.
然而，许多企业反映在谷歌推广中投入大量预算却未能获得有效询盘。主要原因包括：
However, many companies report investing heavily in Google Ads without getting quality leads. Main reasons include:
- 关键词定位不精准
- Imprecise keyword targeting
- 落地页转化率低
- Low landing page conversion rate
- 广告与搜索意图不匹配
- Ads not matching search intent
番禺珠宝产业的"双循环"与"智造"转型
广州番禺区作为全球珠宝产业重镇，正通过"双循环"战略和智能制造转型实现高质量发展。2023年1-2月，番禺珠宝进出口总值达66亿元，同比增长19%，占全区外贸进出口总值的41.9%。
As a global jewelry hub, Guangzhou's Panyu District is achieving high-quality development through "dual circulation" strategy and smart manufacturing transformation. From January to February 2023, Panyu's jewelry import and export value reached 6.6 billion yuan, up 19% year-on-year.
代表性企业如三盈珠宝通过智能化改造，将所需员工从20多人减少到10多人，大幅降低人力成本。同时，其自主设计的珠宝作品屡获国际大奖。
Leading companies like Sanying Jewelry have reduced staff from over 20 to just over 10 through intelligent transformation, significantly lowering labor costs. Their original designs have won multiple international awards.
产业升级关键举措：
Key upgrading initiatives:
- 深化校企合作培养专业人才
- Deepening school-enterprise cooperation to cultivate professionals
- 推动交易中心落户，成立产业联盟
- Promoting trading centers and establishing industry alliances
- 出台产业转型升级管理办法
- Introducing industrial transformation management measures
番禺珠宝已从代工厂转型为集设计、研发、生产、销售、品牌于一体的全产业链，并在国际舞台频频亮相，包括为2022年G20峰会设计领导人胸针。
Panyu jewelry has transformed from OEM to full industrial chain integrating design, R&D, production, sales and branding, making appearances at international events including designing brooches for 2022 G20 summit leaders.
通过持续创新和数字化转型，番禺珠宝产业正朝着"世界珠宝，番禺智造"的目标稳步迈进。
Through continuous innovation and digital transformation, Panyu's jewelry industry is steadily advancing toward the goal of "World Jewelry, Panyu Smart Manufacturing".
