那些为"卖货而生"的90年代经典动画片 - 揭秘童年回忆背后的商业密码
当迪士尼开始翻拍中国国产动画神片《花木兰》；当《狮子王》再次被搬上大荧幕；那个曾离我们90后远去的童年，似乎一下子就回来了。
When Disney started remaking the Chinese animated classic "Mulan"; when "The Lion King" returned to the big screen; the childhood that had left us post-90s generation seemed to come back instantly.
那时候我们都喜欢看动画片。例如，大型科普冒险类《海尔兄弟》，那首深入灵魂的主题曲，现在都还能时不时地哼出两句："打雷要下雨，雷欧，下雨要打伞，雷欧......"
We all loved watching cartoons back then. For example, the large-scale science adventure "Haier Brothers", with its soul-stirring theme song that we can still hum today: "When it thunders it rains, Leo, when it rains use an umbrella, Leo..."
1. 《四驱兄弟》- 四驱车的营销奇迹
1. "Bakusou Kyoudai Let's & Go!!" - The Marketing Miracle of Mini 4WD
"快！快！快！冲！冲！冲！，四驱战士在行动......"作为一部超经典的童年动画之一，几乎每个90后男生应该都玩过被这部动画片带火的四驱赛车吧？
"Fast! Fast! Fast! Charge! Charge! Charge! The mini 4WD warriors are in action..." As one of the most classic childhood cartoons, almost every post-90s boy should have played with the mini 4WD cars popularized by this anime.
2. 《游戏王》- 卡牌经济的鼻祖
2. "Yu-Gi-Oh!" - The Originator of Card Economy
我想，看过初代《游戏王》朋友，应该都对海马社长那句魔性的"布鲁埃兹怀特多拉贡"印象深刻吧，因为这个台词，就是召唤出《游戏王》人气最高的怪兽卡片——青眼白龙。
I believe friends who watched the original "Yu-Gi-Oh!" must be deeply impressed by President Kaiba's magical line "Blue-Eyes White Dragon", as this line summons the most popular monster card in "Yu-Gi-Oh!" - the Blue-Eyes White Dragon.
3. 《百变小樱魔术卡》- 最早的盲盒营销
3. "Cardcaptor Sakura" - The Earliest Blind Box Marketing
如果说游戏王是针对男孩子们所做的"动画广告"，那百变小樱魔术卡应该则是直击女生的消费群体。
If "Yu-Gi-Oh!" was an "animated advertisement" aimed at boys, then "Cardcaptor Sakura" directly targeted the female consumer group.
4. 《铁胆火车侠》- 玩具滞销的逆袭
4. "Super Express Hikarian" - The Counterattack of Unsold Toys
铁胆火车侠，诸位应该都不陌生。然而，如果我说，这是一部因玩具滞销而拍的动画片，你们脸上是不是写满了震惊体？
"Super Express Hikarian" should be familiar to everyone. However, if I told you this was an anime made because toys weren't selling, would your face be full of shock?
5. 《数码宝贝》- 电子宠物的华丽变身
5. "Digimon" - The Gorgeous Transformation of Digital Pets
说到经典，我想绝对没有人会去质疑《数码宝贝》这是一部几乎涵盖了我们曾经热血青春的动画片。
When it comes to classics, I think no one would question that "Digimon" is an anime that almost encompasses our passionate youth.
6. 《宠物小精灵》- 史上最赚钱的IP
6. "Pokémon" - The Most Profitable IP in History
如果说在动画片带货领域最成功的，我首推——《宠物小精灵》
If we're talking about the most successful in the field of animated product placement, my first recommendation would be "Pokémon".
结语：知道它们创作之初的目的不单纯，你会去抵制它们吗？我想并不会，就算它们是商家的消费陷阱，我们一样"恰"得心甘情愿。
Conclusion: Knowing their original purpose wasn't pure, would you boycott them? I think not. Even if they were commercial consumption traps, we still "consumed" them willingly.
