如何写出高打开率的外贸客户开发信标题？5大技巧提升邮件营销效果
如果把外贸客户开发信比作商店，那开发信的标题就是商店的门面。 If we compare foreign trade development emails to stores, then the subject line is the storefront. 把门面做好了，客户自然就会上门。所以，标题写好了，开发信打开率也会随之上涨。
一、写标题应该注意的问题 Key Considerations for Writing Subject Lines
① 切中要点：要点是指客户所关注的点 (Hit the key points: Focus on what customers care about)
② 避免烦琐：标题太长会导致客户阅读疲劳 (Avoid verbosity: Long subject lines cause reading fatigue)
③ 避免垃圾词：如price、promotion等推销词汇 (Avoid spam words: Like "price", "promotion", etc.)
④ 避免使用缩写：表达的意思不能模棱两可 (Avoid abbreviations: Prevent ambiguity)
⑤ 精细化触达：针对不同国家/身份的客户定制 (Precision targeting: Customize for different countries/roles)
二、常用的标题模板 Common Subject Line Templates
① 个性化称呼："To+客户名字" (Personalization: "To + Customer Name")
② 模仿回信："Re+标题"格式 (Mimic replies: "Re + Subject" format)
③ 权威背书："Walmart's supplier from China" (Authority endorsement: "Walmart's supplier from China")
④ 产品关联："big supplier of A bag in China" (Product relevance: "big supplier of A bag in China")
想了解更多邮件营销技巧？下载我们的《外贸邮件营销效果洞察报告》： Want more email marketing tips? Download our "Foreign Trade Email Marketing Insights Report": https://ketu.qiye.163.com/zZM7LA
