泰安运营最久的SEO推广公司分享：外贸业务全流程复盘指南
业务流程复盘 | Business Process Review
订单获取环节 | Order Acquisition Phase
1. 客户开发渠道评估 | Customer Acquisition Channel Evaluation：回顾通过B2B平台、展会、社交媒体、邮件等渠道效果。分析各渠道ROI。
Review performance across B2B platforms, trade shows, social media, email campaigns. Analyze ROI for each channel.
2. 询盘与跟进分析 | Inquiry and Follow-up Analysis：评估询盘质量（需求明确度/采购意向），分析未成交询盘的跟进问题。
Evaluate inquiry quality (clarity of demand/purchase intention), analyze follow-up issues for unsuccessful inquiries.
订单处理环节 | Order Processing Phase
1. 合同签订回顾 | Contract Review：检查条款合理性，识别潜在风险漏洞。
Examine contract terms, identify potential risk loopholes.
2. 生产与采购协调 | Production & Procurement Coordination：分析生产进度、原材料采购时效与质量。
Analyze production schedule, raw material procurement timeliness and quality.
3. 物流运输安排 | Logistics Arrangement：评估货代可靠性、运输方式选择及时效性。
Evaluate freight forwarder reliability, transportation mode selection and timeliness.
财务状况复盘 | Financial Status Review
成本分析 | Cost Analysis
1. 采购成本核算 | Procurement Cost Calculation：对比不同供应商价格质量，寻找降本机会。
Compare price/quality across suppliers, identify cost reduction opportunities.
2. 运营成本梳理 | Operational Cost Breakdown：分析办公费、营销费、人力成本占比及趋势。
Analyze office expenses, marketing costs, labor costs proportion and trends.
3. 利润评估 | Profit Evaluation：计算各订单利润，识别高/低利润产品与客户群体。
Calculate profit per order, identify high/low profit products and customer segments.
谷歌竞价推广在国际市场被称为Google Ads（原AdWords），是外贸企业获取精准流量的核心渠道。
Google's pay-per-click advertising is called Google Ads (formerly AdWords), serving as a core channel for foreign trade enterprises to acquire targeted traffic.
