如何撰写SEO友好的元描述提升点击率
元描述(Meta Description)是出现在搜索引擎结果页面(SERP)中的简短内容摘要，位于标题和URL下方。虽然不直接影响排名，但对提高点击率(CTR)至关重要。
According to Backlinko's research, pages with meta descriptions have an average 5.8% higher click-through rate than those without. Google also officially recommends writing meta descriptions for each page.
注意：搜索引擎可能不会总是使用你提供的元描述。当Google认为现有描述不能很好匹配搜索意图时，会从页面内容中自动提取片段。
Note: Search engines may not always use the meta description you provide. When Google determines that the existing description doesn't adequately match search intent, it will automatically extract snippets from the page content.
优秀元描述的4个标准
4 Criteria for Excellent Meta Descriptions
1. 最佳长度(Optimal Length)
建议控制在70-155个字符之间，确保在SERP中完整显示。
Recommended length is 70-155 characters to ensure full display in SERPs.
2. 最佳格式(Optimal Format)
融入主关键词，同时具备吸引力。如特斯拉官网仅用22字就完美呈现品牌价值。
Incorporate primary keywords while remaining compelling. Tesla's official website perfectly presents brand value in just 22 words.
3. 吸引眼球的文案(Eye-Catching Copy)
每个页面使用独特描述，像广告文案一样突出价值主张。Google会高亮匹配搜索词的内容。
Use unique descriptions for each page, highlighting value propositions like ad copy. Google will highlight content that matches search terms.
4. 匹配搜索意图(Match Search Intent)
分析用户搜索目的：获取信息？购买产品？找到特定网站？确保描述与排名靠前页面的共性一致。
Analyze user search intent: seeking information? buying products? finding specific websites? Ensure descriptions align with commonalities of top-ranking pages.
虽然元描述不直接影响排名，但能显著提升点击率，间接促进SEO效果。建议在网站优化时优先考虑元描述优化。
While meta descriptions don't directly affect rankings, they can significantly improve click-through rates and indirectly boost SEO performance. Prioritize meta description optimization during website optimization.
