用户体验最好的SEO推广公司推荐及谷歌海外推广服务商选择
用户体验最好的SEO推广公司推荐及谷歌海外推广服务商选择
Best SEO Promotion Companies for User Experience and Google Overseas Marketing Services
从罗永浩事件看SEM竞品词投放策略
Analyzing SEM Competitor Keyword Bidding Strategy from Luo Yonghao's Case
近日，锤子科技创始人罗永浩因在百度SEM购买"iPhone"关键词引发热议。这其实是一个常见的SEM营销策略 - 竞品词投放。
Recently, Smartisan founder Luo Yonghao sparked discussions for bidding on the "iPhone" keyword in Baidu SEM. This is actually a common SEM marketing strategy - competitor keyword bidding.
一、如何处理竞争对手购买你的品牌词？
1. How to Deal with Competitors Bidding on Your Brand Keywords?
在竞价排名时代，百度实行品牌词保护政策。但升级到凤巢系统后，借鉴Google AdWords允许购买竞争品牌词。应对策略包括：
In the bidding ranking era, Baidu implemented brand keyword protection. But after upgrading to the Phoenix Nest system, it learned from Google AdWords to allow bidding on competitor keywords. Countermeasures include:
- 购买自己的品牌词，利用质量度优势降低投放成本
- Bidding on your own brand keywords to reduce costs with quality score advantage
- 购买品牌专区，覆盖70%的首屏展示
- Purchasing brand zones to cover 70% of the first screen display
二、是否有必要大规模投放品牌词？
2. Is It Necessary to Invest Heavily in Brand Keywords?
市场人员投放品牌词通常考虑四个因素：
Marketers usually consider four factors when bidding on brand keywords:
- 转化率高，ROI表现好
- High conversion rate and good ROI performance
- 质量分高，成本低
- High quality score and low cost
- 监测市场变化的晴雨表
- Barometer for monitoring market changes
- 作为用户记不住URL时的补充
- Supplement when users can't remember URLs
三、是否有必要大力投放竞品词？
3. Is It Necessary to Aggressively Bid on Competitor Keywords?
根据实践经验，竞品词的转化效果往往较差：
According to practical experience, competitor keywords often have poor conversion:
- 转化效率比其他关键词低3-5倍
- Conversion efficiency is 3-5 times lower than other keywords
- 抢得的市场份额有限
- Limited market share gained
- 投入产出比需要仔细评估
- ROI needs careful evaluation
四、用户体验最好的SEO推广公司推荐
4. Recommended SEO Promotion Companies with Best User Experience
选择SEO推广公司时，建议考虑以下因素：
When choosing an SEO promotion company, consider these factors:
- 是否有丰富的行业经验
- Whether they have rich industry experience
- 是否采用白帽SEO技术
- Whether they use white-hat SEO techniques
- 是否有成功案例展示
- Whether they have successful case studies
- 是否提供数据驱动的优化方案
- Whether they provide data-driven optimization solutions
五、谷歌海外推广服务商选择建议
5. Suggestions for Choosing Google Overseas Marketing Service Providers
选择谷歌海外推广服务商时应注意：
When selecting Google overseas marketing service providers, pay attention to:
- 是否拥有Google官方认证资质
- Whether they have Google official certification
- 是否了解目标市场文化和消费习惯
- Whether they understand the target market culture and consumption habits
- 是否提供本地化服务支持
- Whether they provide localized service support
- 是否有跨时区服务能力
- Whether they have cross-timezone service capabilities
通过以上分析，希望能帮助您找到最适合的SEO推广和谷歌海外营销服务商。
Through the above analysis, we hope to help you find the most suitable SEO promotion and Google overseas marketing service providers.
