佛山专业SEO推广公司：为什么跨境电商必须做谷歌推广？
中文： "一个人能做好独立站吗？"这是许多跨境电商新手最关心的问题。随着网络上"单人跨境月入X万"的成功案例泛滥，越来越多人盲目入行，最终在踩坑后才发现现实与理想差距巨大。
English: "Can one person really run a successful independent store?" This is the most common concern for cross-border e-commerce beginners. With viral stories of "earning X monthly alone", many jump in blindly only to find reality far from expectations after costly mistakes.
独立站前期五大准备步骤 | 5 Essential Preparation Steps
第一步：选品 | Step 1: Product Selection
遵循六大原则：体积小、货值高、重量轻、无侵权、不易碎、无危险。可通过亚马逊、Google趋势和工厂资源进行选品调研。
Follow 6 principles: small size, high value, lightweight, no infringement, unbreakable, non-hazardous. Research via Amazon, Google Trends and factory resources.
第二步：建站 | Step 2: Website Building
两种建站模式：
• 开源建站（技术门槛高）Opencart/Magento
• SaaS建站（推荐新手）Shopify/2Cshop
Two options:
• Open-source (technical) Opencart/Magento
• SaaS (beginner-friendly) Shopify/2Cshop
核心推广策略 | Core Promotion Strategies
1. CPC付费广告 | CPC Ads
精准定位受众，快速提升流量，需严格控制ROI
Precise targeting for fast traffic, requires strict ROI control
2. 社交媒体营销 | SNS Marketing
Facebook/Instagram/TikTok矩阵运营，注重内容质量与传播速度
Matrix operation on FB/IG/TikTok, focus on content quality & virality
3. SEO优化 | SEO Optimization
通过网站结构优化、关键词布局和外链建设提升自然排名
Improve rankings via site structure, keywords and backlinks
支付与物流方案 | Payment & Logistics
支付方式 | Payment Methods
PayPal/西联汇款/信用卡通道/COD，根据目标市场选择
PayPal/Western Union/Credit Card/COD, choose based on market
物流选择 | Logistics Options
EMS/DHL/UPS等国际物流，平衡成本与时效
EMS/DHL/UPS etc., balance cost and delivery speed
SEO重点提示： 独立站SEO需重点关注网站加载速度（尤其移动端）、结构化数据标记、多语言优化和本地化内容建设。
SEO Tip: Focus on site speed (especially mobile), schema markup, multilingual optimization and localized content.
