跨境电商周报：人才争夺战打响，进口电商迎来新机遇

跨境电商周报：人才争夺战打响，进口电商迎来新机遇

Cross-border E-commerce Weekly: Talent War Heats Up as New Opportunities Emerge

【核心要闻】 7月进口电商行业迎来爆发式增长，明星代言、人才争夺、特色商品进口成为三大热点。

[Key Highlights] July witnessed explosive growth in cross-border e-commerce, with celebrity endorsements, talent competition, and specialty imports emerging as top trends.

人才争夺战：高薪难觅复合型人才

Talent Competition: Sky-high Salaries for Versatile Experts

洋码头CEO曾碧波发布公开信招聘电商人才，跨境进口电商面临全方位人才短缺问题。平台和卖家都在寻找能够承担重任的复合型人才。

Ymatou CEO Zeng Bibo published an open recruitment letter, revealing the acute talent shortage in cross-border e-commerce. Both platforms and sellers are scrambling for versatile professionals.

政策利好：福州平潭新增为跨境试点

Policy Update: Fuzhou & Pingtan New Pilot Zones

六部委正式同意福建省福州、平潭成立海峡电子商务合作试验区，开展跨境电子商务保税进口业务。

Six ministries approved Fuzhou and Pingtan as new cross-border e-commerce pilot zones, authorizing bonded import operations.

平台动态：亚马逊赞助纽约男装周

Platform News: Amazon Sponsors NY Men's Fashion Week

亚马逊冠名赞助首届纽约男装周，近半数参展品牌已入驻亚马逊"海外购"商店，包括Tommy Hilfiger等知名品牌。

Amazon sponsored the first NY Men's Fashion Week, with nearly half participating brands available on its "Global Store", including Tommy Hilfiger etc.

区域合作：冲绳入驻天猫国际

Regional Cooperation: Okinawa Joins Tmall Global

日本冲绳县将在天猫国际展销20种特色商品，重点推广健康食品，旨在提升冲绳品牌在中国市场的知名度。

Okinawa will showcase 20 local specialties on Tmall Global, focusing on health foods to boost brand recognition in China.

行业趋势：保健食品或成新蓝海

Industry Trend: Health Foods as Next Blue Ocean

随着化妆品价格趋同，保健食品可能成为跨境电商下一个增长点。聚美优品已高调进军该领域。

With cosmetics price parity, health foods may become the next growth area. Jumei has aggressively entered this sector.

【SEO优化提示】 本文包含"跨境电商"、"进口电商"等高搜索量关键词，适合用于获取行业流量。

[SEO Tips] This article incorporates high-search-volume keywords like "cross-border e-commerce" for optimal traffic acquisition.