雨果跨境荣获Google金牌策略奖：亚马逊卖家独立站转型成功案例解析
雨果跨境荣获Google金牌策略奖：亚马逊卖家独立站转型成功案例解析
Hugo Cross-Border Wins Google Gold Strategy Award: A Successful Case Study of Amazon Seller's Independent Site Transformation
2月25日，在Google官方举办的Top Tier Trainings Final Competition中，雨果跨境的Google广告优化师凭借出色的案例展示，荣获"金牌策略官"荣誉。本次比赛汇集了来自飞书深诺、Yeahmobi等知名企业的10名顶尖策略专家。
February 25th, at the Top Tier Trainings Final Competition hosted by Google, Hugo Cross-Border's Google Ads specialist was awarded the "Gold Strategy Officer" honor for their outstanding case presentation. The competition brought together 10 top strategy experts from renowned companies including MeetSocial and Yeahmobi.
案例背景：雨果跨境团队Kayla和Leyla展示了一个功能性鞋具亚马逊大卖的转型案例。该客户拥有强大的供应链实力，在亚马逊平台运营多个热卖店铺，但独立站长期处于"低电量"运营状态。
Case Background: Hugo Cross-Border team members Kayla and Leyla presented a transformation case of a best-selling functional footwear seller on Amazon. The client has strong supply chain capabilities and operates multiple best-selling stores on Amazon, but their independent site had long been in a "low-power" operational state.
三阶段转型策略：
Three-Phase Transformation Strategy:
1. 冷启动期：聚焦品牌词搜索广告+核心产品PLA广告，建立初期转化漏斗，实现品牌词转化率>5%，ROI>4的优异表现
1. Cold Start Phase: Focused on brand term search ads + core product PLA ads, establishing an initial conversion funnel, achieving outstanding results with brand term conversion rate >5% and ROI>4
2. 探索期：利用客户积累的KOL素材，开展视频和图片广告投放，为品牌拉新奠定基础
2. Exploration Phase: Utilized the client's accumulated KOL materials to launch video and image ad campaigns, laying the foundation for brand new customer acquisition
3. 增长期：搭建完整营销漏斗，在黑五大促中实现突破，冬季产品贡献80%以上广告销售额
3. Growth Phase: Built a complete marketing funnel, achieved breakthroughs during Black Friday promotions, with winter products contributing over 80% of ad sales
项目成果：通过雨果跨境的全渠道项目组服务模式（整合SEO、PR、KOL等多团队），客户成功设立2022年OKR目标，并实现Q1新产品系列的顺利发布。
Project Results: Through Hugo Cross-Border's full-channel project team service model (integrating multiple teams including SEO, PR, and KOL), the client successfully established 2022 OKR goals and achieved the smooth launch of new product series in Q1.
行业启示：该案例为平台卖家转型独立站提供了宝贵经验，证明通过专业的Google广告策略和全渠道资源整合，可以有效实现"从平台依赖到品牌独立"的转变。
Industry Insights: This case provides valuable experience for platform sellers transitioning to independent sites, proving that through professional Google advertising strategies and full-channel resource integration, the transformation "from platform dependence to brand independence" can be effectively achieved.
