国际顶尖外贸公司如何寻找客户？谷歌竞价推广解析与银河证券投资建议
外贸企业客户开发策略 | International Trading Client Acquisition Strategies
国际顶尖外贸公司通常采用多渠道客户开发策略，包括：行业展会、B2B平台、社交媒体营销以及谷歌竞价推广(Google Ads)。其中，谷歌竞价推广是通过在Google搜索结果页投放付费广告，当潜在客户搜索相关关键词时展示企业广告，按点击付费(PPC)的精准营销方式。
Top international trading companies typically employ multi-channel client acquisition strategies, including: trade shows, B2B platforms, social media marketing, and Google Ads. Google Ads is a pay-per-click (PPC) precision marketing method that displays company ads when potential customers search for relevant keywords on Google search results pages.
银河证券行业投资建议 | Galaxy Securities Industry Investment Recommendations
1) 中高端男装：男装行业具有弱时尚、强场景属性，客户黏性高且购买频次稳定。随着行业结构优化和龙头份额提升，时尚商务男装渗透率持续增长，预计2025年业绩将稳定修复。
1) Mid-to-high-end menswear: The menswear industry has weak fashion but strong scenario attributes, with high customer loyalty and stable purchase frequency. With industry structure optimization and leading companies' increasing market share, the penetration rate of fashionable business menswear continues to grow, and performance is expected to stabilize and recover by 2025.
2) 家纺行业：预计2025年商品房销售企稳，对家纺销售的负面影响将减弱。婚庆场景回补将改善婚庆产品动销，家纺补贴政策的实施将持续刺激消费需求。
2) Home textiles: Commercial housing sales are expected to stabilize in 2025, reducing negative impacts on home textile sales. The recovery of wedding scenarios will improve wedding product sales, and the implementation of home textile subsidy policies will continue to stimulate consumer demand.
3) 体育服饰：受益于国内体育产业政策支持和户外运动兴起，体育产品将进入差异化竞争阶段。拥有核心技术和精细化渠道布局的国产龙头将展现增长潜力。
3) Sports apparel: Benefiting from domestic sports industry policy support and the rise of outdoor sports, sports products will enter a stage of differentiated competition. Domestic leaders with core technologies and refined channel layouts will demonstrate growth potential.
4) 纺织制造：海外品牌库存结构健康，对上游订单需求稳定。出口龙头企业凭借规模优势和大客户资源将实现稳健增长。
4) Textile manufacturing: Overseas brands maintain healthy inventory structures with stable demand for upstream orders. Export-leading enterprises will achieve steady growth through scale advantages and major client resources.
