亚马逊再限发货！2020年卖家如何应对FBA新规？

亚马逊再限发货！2020年卖家如何应对FBA新规？

Amazon Restricts Shipments Again! How Sellers Should Adapt to 2020 FBA Policy Changes

最新动态：7月13日，亚马逊突然宣布调整美国站FBA发货政策，引发卖家群体强烈反响。这是继今年多次政策调整后，亚马逊对仓储体系的又一次重大改革。

Latest Update: On July 13, Amazon unexpectedly announced adjustments to its US FBA shipping policy, triggering strong reactions from sellers. This marks another major reform to Amazon's warehousing system following multiple policy changes this year.

核心政策变化解读

Key Policy Changes Explained

1. 库存绩效指标(IPI)门槛提高至500分
8月16日起，IPI低于500的卖家将面临仓储限制。卖家可通过【库存】-【库存规划】查看当前分数。

1. IPI Threshold Raised to 500 Points
Starting August 16, sellers with IPI below 500 will face storage limits. Check your current score via [Inventory]-[Inventory Planning].

2. ASIN级别发货数量限制
多数商品允许3个月以上的销售库存量，具体限制可在补货库存页查看。

2. ASIN-level Quantity Restrictions
Most products allow inventory for over 3 months of sales. Check specific limits on the Restock Inventory page.

3. 免费移除库存服务
7月14日起，卖家可免费移除FBA库存，建议通过【库存】-【库存规划】-【库龄】检查滞销品。

3. Free Removal Service
From July 14, sellers can remove FBA inventory for free. Check slow-moving products via [Inventory]-[Inventory Planning]-[Inventory Age].

卖家应对策略

Seller Response Strategies

• 优先提升IPI分数：清理滞销库存、优化在售产品周转率
• Priority: Improve IPI Score: Clear slow-moving inventory, optimize product turnover

• 调整物流方案：空运价格可能上涨，建议提前规划
• Adjust Logistics Plans: Air freight rates may rise, plan ahead

• 多渠道布局：建立海外仓备货方案，降低平台依赖
• Multi-channel Strategy: Establish overseas warehouse solutions

常见问题解答

FAQ

Q: 所有商品都受数量限制吗？
A: 是的，但多数商品允许3个月以上库存量
Q: Do all products have quantity limits?
A: Yes, but most allow over 3 months of inventory

Q: 如何查看具体发货数量？
A: 在"补充库存"页面查看"供货天数"列
Q: How to check shipping quantities?
A: Check "Days of Supply" column on Restock page

重要提醒：不建议使用任何"黑科技"规避限制，可能导致账号风险
Important Note: Avoid using any "black hat" methods to bypass limits, may cause account risks

（本文部分内容转自吉特跨境公众号，更多跨境电商干货请上雨果网搜索"跨境资料库"）
(Partial content sourced from Gitter Cross-border. More e-commerce resources available on Cifnews)