2023日本乐天华东区域品牌峰会：跨境电商新机遇与运营策略
2023日本乐天华东区域品牌峰会：跨境电商新机遇与运营策略
2023 Rakuten East China Regional Brand Summit: New Opportunities and Strategies for Cross-border E-commerce
2023年10月25日，由雨果跨境主办的"2023日本乐天Rakuten华东区域品牌峰会"在杭州圆满落幕。本次峰会汇聚了日本电商平台乐天市场Rakuten、义达国际物流、东京海上日动火灾保险、OCS欧西爱司物流以及邓白氏等业内领军企业，共同探讨日本市场的最新趋势和跨境电商发展机遇。
On October 25, 2023, the "2023 Rakuten East China Regional Brand Summit", hosted by Hugo Cross-border, successfully concluded in Hangzhou. The summit brought together industry leaders including Japanese e-commerce platform Rakuten, Yida International Logistics, Tokio Marine & Nichido Fire Insurance, OCS Logistics, and Dun & Bradstreet to discuss the latest trends in the Japanese market and opportunities in cross-border e-commerce.
聚焦华东产业带优势，把握日本市场机会
Leveraging East China's Industrial Strengths to Capture Japanese Market Opportunities
杭州市商务局党组成员、总经济师武长虹在致辞中强调，杭州通过构建"五链融合"的跨境电商生态圈，形成了"领军企业+中小卖家+特色产业带"的完整产业体系。华东产业带覆盖长三角和齐鲁沿海地区，其产业优势和资源优势为跨境电商提供了坚实基础，尤其适合日本乐天热销品类。
Wu Changhong, Member of the Party Leadership Group and Chief Economist of Hangzhou Municipal Bureau of Commerce, emphasized in his speech that Hangzhou has established a complete industrial system of "leading enterprises + small and medium sellers + characteristic industrial belts" by building a cross-border e-commerce ecosystem with "five-chain integration". The East China industrial belt, covering the Yangtze River Delta and Qilu coastal areas, provides a solid foundation for cross-border e-commerce with its industrial and resource advantages, making it particularly suitable for Rakuten's best-selling categories.
日本乐天市场：后疫情时代的电商巨头
Rakuten Japan: E-commerce Giant in the Post-Pandemic Era
日本乐天集团深圳分公司总经理周洋分享，2022年乐天全电商业务流通总额突破5.6兆日元。疫情加速了日本电商化进程，2022年BtoC电商市场规模达14兆亿日元。生活家电、家居和服饰是乐天三大优势品类，本地化运营和口碑建设是成功关键。
Zhou Yang, General Manager of Rakuten Group Shenzhen Branch, shared that Rakuten's total e-commerce transaction volume exceeded 5.6 trillion yen in 2022. The pandemic accelerated Japan's e-commerce adoption, with the B2C e-commerce market reaching 14 trillion yen in 2022. Home appliances, home goods, and apparel are Rakuten's three major advantage categories, with localized operations and reputation building being key to success.
物流与风险管理：跨境电商成功要素
Logistics and Risk Management: Key Factors for Cross-border Success
义达国际物流副总裁孙维娜介绍了全链条供应链解决方案，包括创新的"全球一仓发"模式。东京海上日动火灾保险潘征勇则提醒中国卖家关注产品责任风险，建议通过保险降低潜在责任。
Sun Weina, Vice President of Yida International Logistics, introduced an end-to-end supply chain solution, including the innovative "Global One-Warehouse Dispatch" model. Pan Zhengyong from Tokio Marine & Nichido Fire Insurance reminded Chinese sellers to pay attention to product liability risks and recommended insurance to mitigate potential liabilities.
未来展望：多维升级把握日本市场机遇
Future Outlook: Multi-dimensional Upgrades to Seize Japanese Market Opportunities
峰会圆桌会议深入探讨了中国企业如何在日本市场实现持续增长。OCS中国总部项目经理钱钟英分享，通过前置仓模式可将物流时效缩短至2天，大幅提升消费者满意度。
The summit's roundtable discussion deeply explored how Chinese companies can achieve sustainable growth in the Japanese market. Qian Zhongying, Project Manager of OCS China Headquarters, shared that the forward warehouse model can reduce logistics lead time to 2 days, significantly improving customer satisfaction.
本次峰会为华东区域卖家提供了宝贵的交流平台，与会者深入探讨了跨境电商的语言、文化、法规和物流等挑战，分享了成功案例和经验，为进军日本市场提供了实用指导。
The summit provided an invaluable communication platform for sellers in East China. Participants thoroughly discussed challenges in cross-border e-commerce including language, culture, regulations, and logistics, while sharing success stories and experiences, offering practical guidance for entering the Japanese market.
