2024年十大最火出海短剧公司一览：谁能收割欧美市场？
中国短剧出海正成为新风口 | Chinese short dramas going global is becoming a new trend
"制作成本50万，充值流水一个亿"，"7天写完剧本，一周拍完整部剧"。 2017年，"竖屏短剧"这一全新的内容形态横空出世。2022年，小程序短剧正式上线，超半数短视频用户接触过短剧，是网络短剧的主要受众群体。
"Production cost 500,000 yuan, recharge flow 100 million yuan", "7 days to write the script, one week to shoot the whole drama". In 2017, the new content form of "vertical short drama" emerged. In 2022, mini-program short dramas were officially launched, with more than half of short video users exposed to short dramas, becoming the main audience group.
根据《中国网络视听发展研究报告(2023)》数据显示，截至2022年底，我国网络视听用户规模进一步扩大至10.40亿人，短视频用户为10.12亿人，较2021年各类用户群体对短视频使用率均有所上升。其中，半年内有50.4%的短视频用户看过3分钟以内的微短剧、微综艺和泡面番，用户规模庞大。2023上半年渗透率达98%。
According to the "China Network Audiovisual Development Research Report (2023)", by the end of 2022, China's online audiovisual user base further expanded to 1.04 billion, with short video users reaching 1.012 billion. The usage rate of short videos among various user groups has increased compared to 2021. Among them, 50.4% of short video users watched micro-short dramas, micro-variety shows and "instant noodle dramas" within 3 minutes in half a year, showing a huge user base. The penetration rate reached 98% in the first half of 2023.
海外市场潜力巨大 | Huge potential in overseas markets
短剧往往把高潮前置设置悬念，引起观众的观看兴趣，把复杂的场景简化，更符合当代人快速吸收信息的习惯。因此，尽管有文化差异、受众不同等诸多困难，但当代互联网用户需求在大方向上高度一致。
Short dramas often set suspense by placing climaxes at the beginning to attract viewers' interest, simplifying complex scenes, which better suits modern people's habit of quickly absorbing information. Therefore, despite cultural differences and diverse audiences, the needs of contemporary internet users are highly consistent in general direction.
根据App Growing Global数据，霸总虐恋是现在火遍海外短剧平台的热门类型，在北美、欧洲、东南亚、韩国市场都挤进了top3。这些不同形式但内容类似的中式"玛丽苏"式甜宠、霸总文学，以及隐形富豪继承家产的现代剧情，加上穿越时空、宫斗悬疑、江湖虐恋等剧情不仅捕获了中国女性的心，也已经全方位地网罗住海外女性观众。
According to App Growing Global data, "domineering CEO and tragic love" is currently the hottest genre on overseas short drama platforms, ranking in the top 3 in North America, Europe, Southeast Asia and South Korea markets. These Chinese-style "Mary Sue" sweet romance, domineering CEO literature, and modern plots about hidden wealthy heirs, combined with time-travel, palace intrigue suspense, and martial arts tragic love stories, have not only captured the hearts of Chinese women but also comprehensively attracted overseas female audiences.
2024年十大出海短剧公司 | Top 10 overseas short drama companies in 2024
- 中文在线(Crazy Maple Studio) - 推出ReelShort，主打欧美市场
- 安悦网络(FlexTV) - 专注泰国市场，被纽交所上市公司并购
- 前海像样科技 - Meta/Google/TikTok一级代理商
- 嘉书科技(TopShort) - 红杉资本投资，日本市场领先
- 点众科技(DramaBox) - 国内短剧市场领先者
- 九州文化(ShortTV) - 国内最大短剧平台
- 畅读科技(MoboReels) - 网文IP转型代表
- 新阅时代(GoodShort) - GoodNovel衍生短剧平台
- 赤子城科技(Mini episode) - 港股上市公司，全球社交巨头
- 宜搜天下(Eashort) - 港交所上市申请中
行业挑战与未来展望 | Industry challenges and future prospects
MPU COO Steven Gao坦言："这两年有太多团队快速涌入短剧，22年可能是赚钱的，23年市场就太拥挤了。海外短剧没有小程序的生态，必须建立APP平台产品及做运营投放。除了投放不能有短板，内容也需要稳定的供应之外，再加上资金壁垒及组织能力的要求，其实它的难度是很高的。"
MPU COO Steven Gao frankly said: "Too many teams have quickly entered the short drama market in the past two years. It might have been profitable in 2022, but the market became too crowded in 2023. Overseas short dramas don't have the mini-program ecosystem, so you must build APP platform products and do operational promotion. In addition to having no shortcomings in promotion and needing a stable supply of content, plus the financial barriers and organizational capability requirements, the difficulty is actually very high."
据工信部数据显示，中国互联网用户年均增速已经从2008年的42%下降到2022年6月的2%，达到10.5亿人，平均每日上网时长达到4.2小时，整个互联网流量增长都在放缓，存量竞争才是关键，对短剧行业也是如此。能留住用户的，才能接住这"泼天的富贵"。
According to data from the Ministry of Industry and Information Technology, China's annual growth rate of internet users has dropped from 42% in 2008 to 2% in June 2022, reaching 1.05 billion users with an average daily online time of 4.2 hours. The growth of the entire internet traffic is slowing down, and competition for existing users is key, which is also true for the short drama industry. Only those who can retain users can catch this "overwhelming wealth".
