益丰药房拓展"药店+"新业态：新增宠物用品零售与病人陪护服务
中国领先连锁药店品牌益丰大药房近期宣布重大经营范围扩展，标志着医药零售行业向多元化服务转型的新趋势。本次调整特别引人注目的是新增了宠物食品及用品零售业务，以及病人陪护服务等创新业态。
核心经营变更亮点：
• 2024年1月新增：宠物食品及用品零售、病人陪护服务、生鲜水果及水产品销售、保险代理业务
• 2023年新增：中医养生保健服务(非医疗)
• 2022年新增：健康咨询、家电数码、黄金珠宝销售
行业趋势分析：中国医药零售市场正在经历从传统药品销售向"大健康生态平台"的转型。益丰药房的战略调整反映了三大关键趋势：
1. 场景延伸：从疾病治疗扩展到健康生活全周期服务
2. 客群拓展：从人类患者延伸到宠物健康市场
3. 服务升级：从商品销售升级为综合健康解决方案
Yifeng Pharmacy's Strategic Expansion:
The leading Chinese pharmacy chain has made significant adjustments to its business scope, reflecting the industry's transformation towards diversified health services. The most notable additions include pet supplies retail and patient care services, along with fresh produce sales and insurance agency business.
Market Insights: China's pharmacy retail sector is evolving from traditional drug dispensing to comprehensive health ecosystems. Yifeng's move demonstrates three key trends:
1. Service Extension: From treatment to whole-life health management
2. Customer Expansion: From human patients to pet health market
3. Value Upgrade: From product sales to integrated health solutions
专家观点：医药行业分析师指出，药店多元化经营面临两大关键挑战：
• 突破消费者对药店的传统认知局限
• 在有限门店空间内实现品类协同效应
成功案例表明，通过品牌重塑和战略合作，药店可以成功拓展美妆、宠物等新兴品类。
Expert Perspective: Industry analysts highlight two critical challenges for pharmacy diversification:
• Overcoming consumers' traditional perception of pharmacies
• Achieving category synergy within limited store space
Successful cases show that through brand reinvention and strategic partnerships, pharmacies can successfully expand into cosmetics, pet supplies and other emerging categories.
未来展望：随着六大上市连锁药店全部涉足宠物用品业务，"药店+宠物健康"可能成为行业标准配置。这种创新模式不仅拓展了药店的服务边界，更创造了与年轻消费者建立情感连接的新渠道。
Future Outlook: With all six major listed pharmacy chains now involved in pet supplies business, "Pharmacy + Pet Health" may become an industry standard. This innovative model not only expands service boundaries but also creates new channels for emotional connection with younger consumers.
