谷歌推广与领英营销：海外流量广告的长期运营策略
谷歌推广的核心优势
Core Advantages of Google Ads
作为运营时间最长的海外流量广告平台，谷歌推广具有以下显著优势：
As the longest-running overseas traffic advertising platform, Google Ads offers these key advantages:
1. 精准定位：基于用户搜索意图的广告投放
1. Precise targeting: Ad delivery based on user search intent
2. 全球覆盖：触达190多个国家和地区的用户
2. Global reach: Access users in over 190 countries and regions
3. 多样化广告形式：搜索广告、展示广告、视频广告等
3. Diverse ad formats: Search ads, display ads, video ads, etc.
领英内容发布策略
LinkedIn Content Publishing Strategies
领英作为专业商务社交平台，其用户多为企业决策者，是外贸获客的黄金渠道。
LinkedIn, as a professional business networking platform with mostly corporate decision-makers as users, is a golden channel for foreign trade lead generation.
高吸引力内容类型：
Highly Engaging Content Types:
1. 产品展示：设计图纸、数据图表、产品图片
1. Product showcases: Design drawings, data charts, product images
2. 业务动态：客户拜访、展会照片、发货记录
2. Business updates: Customer visits, exhibition photos, shipping records
3. 公司实力：生产线视频、资质证书、成功案例
3. Company capabilities: Production line videos, certifications, success stories
4. 互动内容：行业问题讨论、投票调查
4. Interactive content: Industry discussions, polls
内容发布技巧：
Content Publishing Tips:
• 使用相关话题标签(#hashtags)扩大覆盖
• Use relevant hashtags to expand reach
• 每周发布2-4次，多样化内容类型
• Post 2-4 times weekly with varied content types
• 重点突出产品价值(Benefits)而非特性(Features)
• Highlight product benefits rather than just features
领英客户开发九大方法
Nine LinkedIn Lead Generation Methods
1. 利用三度人脉关系网络扩展连接
1. Leverage three-degree connections network
2. 导入现有邮箱联系人建立基础人脉
2. Import existing email contacts to build initial network
3. 关注"你可能认识的人"系统推荐
3. Follow "People You May Know" recommendations
4. 追踪浏览过你档案的潜在客户
4. Track prospects who viewed your profile
5. 使用领英高级搜索功能精准查找
5. Utilize LinkedIn advanced search features
6. 加入相关行业群组互动
6. Join and engage in relevant industry groups
7. 分析竞争对手的客户网络
7. Analyze competitors' client networks
8. 结合Google搜索命令定位决策者
8. Combine Google search operators to locate decision-makers
9. 持续优化个人资料吸引主动询盘
9. Continuously optimize profile to attract inbound inquiries
更多跨境电商营销策略，请访问赢吖官网：ck139.com
For more cross-border e-commerce marketing strategies, visit Yingya official website: ck139.com
