美客多(Mercado Libre)与谷歌广告优化实战经验分享

美客多(Mercado Libre)与谷歌广告优化实战经验分享

Mercado Libre and Google Ads Optimization: A Practitioner's Perspective

作者：安安Ann | Author: Ann An

【前言/Introduction】

作为一名从业3年多的数字营销专家，我经常收到新入行广告优化师的咨询。本文将通过我的亲身经历，分享在美客多(Mercado Libre)和谷歌广告优化方面的实战经验。

As a digital marketing specialist with over 3 years of experience, I often receive inquiries from new ad optimizers. This article shares my hands-on experience in Mercado Libre and Google Ads optimization.

【职业发展/Career Path】

我从商务转型为广告优化师的经历证明：数据分析能力是这个行业的核心竞争力。在接触了大量电商客户（包括独立站、Shopify、速卖通、亚马逊等）后，我发现了自己对数据的热爱。

My transition from business to ad optimization proves that data analysis skills are the core competency in this industry. After working with numerous e-commerce clients (including independent stores, Shopify, AliExpress, Amazon, etc.), I discovered my passion for data.

【优化师工作职责/Ad Optimizer Responsibilities】

广告优化师的工作通常分为两类：

1. 按平台划分（Facebook/Google/TikTok等）
2. 按项目划分（全平台管理）

The responsibilities of ad optimizers generally fall into two categories:

1. Platform-based (Facebook/Google/TikTok, etc.)
2. Project-based (cross-platform management)

【六大核心建议/6 Key Recommendations】

1. 重视实战经验/Prioritize Practical Experience

参与大型项目（高知名度产品/高广告预算）能快速提升技能。

Participating in large projects (high-profile products/high ad budgets) can rapidly enhance skills.

2. 多平台熟悉/Multi-platform Familiarity

除了Facebook和Google，建议掌握Twitter/TikTok/Snapchat等平台。

Beyond Facebook and Google, it's advisable to master platforms like Twitter/TikTok/Snapchat.

3. 多样化产品经验/Diverse Product Experience

电商（B2C/B2B）和应用程序（游戏/工具类）都需要了解。

Both e-commerce (B2C/B2B) and applications (games/utilities) require understanding.

4. 英语能力/English Proficiency

虽然投放后台支持多语言，但英语能力能带来额外优势。

While ad platforms support multiple languages, English proficiency provides additional advantages.

5. 技术技能/Technical Skills

Excel（数据分析）和PPT（方案汇报）是基础必备技能。

Excel (data analysis) and PPT (proposal presentations) are fundamental required skills.

6. 心理素质/Mental Resilience

面对数据波动时保持冷静，通过运动/阅读等方式调节压力。

Maintain composure during data fluctuations and manage stress through exercise/reading.

【个人成长/Personal Growth】

我通过每日瑜伽/冥想和每周阅读一本书（年阅读量50本）来保持工作生活平衡。正如周国平在《当你学会独处》中所说："愉快是基本标准"。

I maintain work-life balance through daily yoga/meditation and reading one book per week (50 books annually). As Zhou Guoping said in "When You Learn to Be Alone": "Joy is the fundamental standard."

【内容更新计划/Content Update Plan】

计划每周更新两篇文章（专业类+资讯类），持续分享跨境电商营销洞见。

Planning to update two articles weekly (professional + news) to continue sharing cross-border e-commerce marketing insights.