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南方财经全媒体记者 程浩 郑康喜 广州报道 Southern Finance Omnimedia Reporters Cheng Hao, Zheng Kangxi, Guangzhou 在第136届广交会的广东杜尼机器人

东莞智造出海新趋势:从产品出口到产能全球化布局

南方财经全媒体记者 程浩 郑康喜 广州报道

Southern Finance Omnimedia Reporters Cheng Hao, Zheng Kangxi, Guangzhou

在第136届广交会的广东杜尼机器人展厅,三名来自加拿大的采购商登上DoNi无人驾驶观光车,随着车辆自主完成自动识别、转弯、自动规避障碍等一系列操作,车上的采购商们惊叹于无人驾驶技术带来的体验。

At the Guangdong Duni Robotics exhibition hall at the 136th Canton Fair, three Canadian buyers boarded the DoNi autonomous sightseeing vehicle. As the car independently performed a series of operations including automatic recognition, turning, and obstacle avoidance, the buyers marveled at the experience brought by autonomous driving technology.

"这两天在现场已经加了700多个采购商的联系方式,其中有三成左右的采购商希望将我们产品引入当地市场。"杜尼机器人销售代表熊闵成介绍。

"We've exchanged contact information with over 700 buyers in just two days, with about 30% expressing interest in introducing our products to their local markets," said Xiong Mincheng, sales representative of Duni Robotics.

外贸回暖:东莞企业积极参展

Foreign Trade Recovery: Dongguan Enterprises Actively Participate

1-8月,东莞全市外贸进出口总额8890.8亿元,同比增长6.5%。在420家参展企业中,高新技术、"专精特新"、单项冠军等先进制造和科技型企业达198家。

From January to August, Dongguan's total foreign trade import and export volume reached 889 billion yuan, a year-on-year increase of 6.5%. Among the 420 participating enterprises, 198 are advanced manufacturing and technology companies including high-tech enterprises, "specialized and sophisticated" firms, and single-product champions.

产能出海:全球化布局新趋势

Capacity Going Global: New Trend in Globalization

东莞金坤新材料股份有限公司正在越南建设海外工厂,预计明年5月份投产。"在东南亚建厂,一方面考虑到中美贸易摩擦带来的潜在影响,另一方面是为了更好的接近客户和海外市场。"外贸经理周清源表示。

Dongguan Jinkun New Materials Co., Ltd. is building an overseas factory in Vietnam, expected to be operational by May next year. "Establishing factories in Southeast Asia considers both the potential impact of Sino-US trade frictions and the need to be closer to customers and overseas markets," said foreign trade manager Zhou Qingyuan.

深度本地化:嵌入全球产业链

Deep Localization: Embedding in Global Supply Chains

广东迪度新能源在欧洲市场与当地代理商建立了紧密合作关系。"这种合作模式不仅实现了产品线的互补,还达到了品牌的互利共赢。"高级产品经理吕京阳介绍。

Guangdong Didu New Energy has established close cooperation with local agents in the European market. "This cooperation model not only achieves product line complementarity but also creates mutual brand benefits," said senior product manager Lü Jingyang.

东莞葛天那鞋袋制造有限公司在7个国家运营YouTube账号,累计粉丝量超过10万人。"这些账号会给到我们的经销商去运营,我们会提供照片、视频等运营素材协助他们开拓当地市场。"亚太区销售总监黄柏淇说。

Dongguan Getaina Shoes & Bags Manufacturing Co., Ltd. operates YouTube accounts in 7 countries with over 100,000 cumulative followers. "These accounts are managed by our distributors, and we provide operational materials like photos and videos to help them develop local markets," said Huang Baiqi, Asia-Pacific Sales Director.

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东莞智造出海新趋势:从产品出口到产能全球化布局