疫情期间跨境电商运营指南：如何应对供应链中断与客户沟通

疫情期间跨境电商运营指南：如何应对供应链中断与客户沟通

Cross-border E-commerce Operation Guide During Pandemic: How to Handle Supply Chain Disruptions and Customer Communication

疫情对跨境电商的影响 | Impact of Pandemic on Cross-border E-commerce

受新型冠状病毒疫情影响，多个国家对中国宣布了进口限制，国际物流运力受到严重影响。俄罗斯自1月31日起暂停中俄铁路运输，多家国际航空公司也陆续停飞中国部分城市。

Due to the COVID-19 outbreak, many countries have announced import restrictions on China, significantly impacting international logistics capacity. Russia suspended China-Russia railway transportation from January 31st, and many international airlines have successively suspended flights to some Chinese cities.

供应链风险管理 | Supply Chain Risk Management

1. 自产自销产品：清点库存并根据历史销售数据预估需求。若库存不足，可考虑就近招收临时人员。

1. Self-produced products: Take inventory and estimate demand based on historical sales data. If inventory is insufficient, consider hiring temporary local workers.

2. 供应商产品：与供应商确认疫情影响和恢复供货时间，寻找多个替代商降低风险。

2. Supplier products: Confirm with suppliers about pandemic impact and restocking time, find multiple alternative suppliers to reduce risks.

爆款产品管理策略 | Best-seller Management Strategies

1. 若供应链可调整：根据交易数据预估库存周期，及时更新库存

1. If supply chain is adjustable: Estimate inventory cycle based on transaction data, update inventory timely

2. 若断货不可避免：将库存调整为0或下架，暂停付费推广

2. If out-of-stock is inevitable: Set inventory to 0 or delist, pause paid promotions

物流解决方案 | Logistics Solutions

• 尽可能使用线上物流，关注平台最新公告

• Use online logistics as much as possible, follow platform announcements

• 对于FBM没货的卖家，可开启"假期模式"

• For FBM sellers without stock, enable "vacation mode"

客户沟通模板 | Customer Communication Templates

关于疫情咨询：Please refer to the official announcement of WHO and other authorities.

关于发货延迟：Due to the extended Chinese Spring Festival most of our staff are off their duty. We are trying our best to deliver your order as fast as possible.

结语 | Conclusion

中国有句古话叫"多难兴邦"。我们相信能够渡过难关，并得到快速恢复和发展。

As an old Chinese saying goes, "More difficulties, more prosperity." We believe we can overcome this challenge and achieve rapid recovery and development.