为什么外贸企业应该选择谷歌官方建站(BWB项目)？
为什么外贸企业应该选择谷歌官方建站(BWB项目)？
Why Should Foreign Trade Enterprises Choose Google's Official Website Building (BWB Project)?
谷歌官方建站(BWB)是Google专门为广告主提供的免费建站项目，前身为谷歌PLP项目。该项目为中国出口企业提供自主操作的网站搭建工具，整合转化跟踪和谷歌分析代码，与广告自动化完美结合。
Google's official website building (BWB) is a free website building project provided by Google specifically for advertisers, formerly known as the Google PLP project. This project provides Chinese export enterprises with self-operated website building tools, integrating conversion tracking and Google Analytics codes, perfectly combined with advertising automation.
一、项目背景/Project Background
截至2022年4月，大中华区已有700+公司完成BWB网站搭建。该项目特别适合：
As of April 2022, more than 700 companies in Greater China have completed BWB website construction. This project is especially suitable for:
- 没有海外官网的企业 - Enterprises without overseas official websites
- 现有官网存在问题的企业 - Enterprises with problematic existing websites
- 希望快速建站的企业 - Enterprises wishing to build websites quickly
二、12大核心优势/12 Core Advantages
1. 极速访问 - 采用Google云服务器和AMP标准，全球访问速度1-2秒
1. Lightning-fast access - Using Google Cloud servers and AMP standards, global access speed 1-2 seconds
2. 移动优先 - 自动适配各种移动设备，抓住95%的移动端用户
2. Mobile-first - Automatically adapts to various mobile devices, capturing 95% of mobile users
3. 多语言支持 - 支持15种语言，助力全球市场拓展
3. Multilingual support - Supports 15 languages, facilitating global market expansion
4. 安全可靠 - 默认HTTPS协议和reCAPTCHA防护，保障网站安全
4. Secure and reliable - Default HTTPS protocol and reCAPTCHA protection to ensure website security
5. 营销友好 - 预装转化跟踪和GA代码，无需额外部署
5. Marketing-friendly - Pre-installed conversion tracking and GA codes, no additional deployment required
三、免费支持服务/Free Support Services
参与BWB项目可享受：
Participating in the BWB project can enjoy:
- 182天谷歌优化师免费指导
- 182 days of free guidance from Google optimization experts
- Google Ads开户和优化支持
- Google Ads account opening and optimization support
- GMC解封指导
- GMC unblocking guidance
特别提示：需预充值1万广告费(100%到账，可退款)，即可获得免费建站资格。
Special note: A prepaid advertising fee of 10,000 yuan (100% credited, refundable) is required to qualify for free website building.
四、长期价值/Long-term Value
不同于普通建站服务，BWB网站：
Unlike ordinary website building services, BWB websites:
- 广告暂停后仍可保留
- Can still be retained after advertising is suspended
- 持续获得SEO自然流量
- Continue to obtain SEO natural traffic
- 无需额外运维团队
- No additional operation and maintenance team required
对于想要低成本高效开拓海外市场的外贸企业，谷歌官方建站(BWB)无疑是最佳选择之一。
For foreign trade enterprises that want to develop overseas markets at low cost and efficiently, Google's official website building (BWB) is undoubtedly one of the best choices.
