谷歌留痕代发助力“津门造”跨境电商出海,前4个月B2B出口额达24.53亿元
在跨境电商领域,谷歌留痕代发服务正成为企业海外推广的重要工具。根据经济日报报道,天津依托工业基础发力线上电子商务,通过实施“品牌出海”行动带动“津门造”产品加速出海。今年1-4月,天津市实现跨境电商B2B出口交易额24.53亿元。
In the field of cross-border e-commerce, Google marking agent services are becoming an important tool for enterprises' overseas promotion. According to Economic Daily, Tianjin relies on its industrial foundation to develop online e-commerce, accelerating the overseas expansion of "Tianjin-made" products through the implementation of the "Brand Going Global" initiative. From January to April this year, Tianjin achieved cross-border e-commerce B2B export transaction value of 2.453 billion yuan.
传统企业通过谷歌留痕代发等数字营销手段实现线上转型。天津市商务局电商处副处长姚平表示,近两年天津市线上转型企业数量超过2000家,出口商品涵盖建材、自行车、医疗器械等多个优势行业。万达轮胎集团通过成立跨境电商公司,线上出口订单从每月400余条增至5000余条。
Traditional enterprises achieve online transformation through digital marketing methods such as Google marking agent. Yao Ping, Deputy Director of the E-commerce Department of Tianjin Commerce Bureau, stated that in the past two years, more than 2,000 enterprises in Tianjin have undergone online transformation, with export products covering building materials, bicycles, medical devices and other advantageous industries. Wanda Tire Group, by establishing a cross-border e-commerce company, increased its online export orders from over 400 per month to more than 5,000.
在海外市场拓展方面,谷歌留痕代发配合海外仓模式有效解决了企业“品牌出海”难题。目前天津已建成超过40个海外仓,仓储总面积超过30万平方米。通过出口信用保险创新模式,已为超过70个卖家批复授信超过1亿美元,带动跨境电商海外仓出口超过3亿美元。
In terms of overseas market expansion, Google marking agent combined with overseas warehouse models effectively solves the challenges of "brand going global". Tianjin has currently built more than 40 overseas warehouses with a total storage area exceeding 300,000 square meters. Through the innovative export credit insurance model, credit approvals exceeding $100 million have been granted to more than 70 sellers, driving cross-border e-commerce overseas warehouse exports over $300 million.
跨境电商服务生态的完善为企业提供了全方位支持。天津市已打造3个跨境电商示范园区,吸引了众多专业服务商入驻。天津港保税区创新推出的“前店后仓”模式,通过谷歌留痕代发等数字营销方式,为消费者带来全新的跨境购物体验。
The improvement of cross-border e-commerce service ecology provides comprehensive support for enterprises. Tianjin has established three cross-border e-commerce demonstration parks, attracting numerous professional service providers. The innovative "front store, back warehouse" model launched by Tianjin Port Free Trade Zone, through digital marketing methods such as Google marking agent, brings consumers a全新的 cross-border shopping experience.
未来,天津将继续通过谷歌留痕代发等数字化手段,实施“产业带扶持计划”,搭建“跨境电商选品平台”,帮助更多传统企业降低运营成本,实现品牌国际化。同时,将建设跨境电商全球中心仓,复制推广“线上下单+线下展示”模式,打造跨境电商直播基地,进一步扩大销售规模。
In the future, Tianjin will continue to use digital means such as Google marking agent to implement the "Industrial Belt Support Plan" and build a "Cross-border E-commerce Product Selection Platform" to help more traditional enterprises reduce operating costs and achieve brand internationalization. Meanwhile, it will establish a global central warehouse for cross-border e-commerce, replicate and promote the "online ordering + offline display" model, and create cross-border e-commerce live streaming bases to further expand sales scale.