揭秘DTC品牌成功秘诀：网红营销如何助力独立站出海
图片来源/Image Source: LTK
独立站出海已成为跨境行业的热门趋势。在中国出海市场，不仅有SHEIN、ZAFUL等知名品牌，还有URBAN REVIVO、NEIWAI内外等在国内取得成功的品牌。
Going global with independent sites has become a hot trend in cross-border e-commerce. In China's overseas market, there are not only well-known brands like SHEIN and ZAFUL, but also successful domestic brands like URBAN REVIVO and NEIWAI.
这些品牌在海外市场的拓展中，不约而同地采用了"网红/博主合作"这一营销方式。这些备受品牌青睐的海外网红博主活跃在Instagram、Facebook、TikTok等社交媒体平台。
These brands have all adopted "influencer collaborations" as their marketing strategy for overseas expansion. These sought-after overseas influencers are active on social media platforms like Instagram, Facebook, and TikTok.
为什么品牌独立站偏爱社交媒体？
Why Do Brand Independent Sites Favor Social Media?
随着全球贸易格局的变化，跨境电商成为连接海外终端消费者、实现中国品牌出海的重要途径。越来越多的中国企业凭借供应链优势，借助独立站进军国际市场。
With changes in global trade patterns, cross-border e-commerce has become an important channel connecting overseas consumers and realizing Chinese brands' global expansion. More Chinese companies are leveraging supply chain advantages to enter international markets through independent sites.
在这些独立站品牌出海的过程中，社媒运营已成为DTC品牌数字化营销的关键环节。以Cupshe为例，它在Facebook、YouTube、Pinterest、TikTok、Instagram等社交媒体平台上都有布局。
In this process of global expansion, social media operations have become a key part of DTC brands' digital marketing. Take Cupshe as an example - it has presence on multiple social platforms including Facebook, YouTube, Pinterest, TikTok, and Instagram.
网红营销为何成为出海品牌标配？
Why Has Influencer Marketing Become Essential for Global Brands?
主要有以下三个原因：
There are three main reasons:
- 互联网的快速发展使消费场景不断升级
- 95后、00后千禧一代对KOL种草接受度高
- 社交媒体流量池大，转化效果好
- Rapid internet development upgrades consumption scenarios
- High acceptance of KOL recommendations among Gen Z millennials
- Large social media traffic pools with good conversion rates
成功案例：网红营销的实际效果
Success Stories: Actual Results of Influencer Marketing
某家居服出海品牌通过LTK平台联动24位红人进行宣传，带来了近40万美元的销售额，投资回报率达到12倍。
One homewear brand collaborated with 24 influencers through LTK platform, generating nearly $400,000 in sales with 12x ROI.
NEIWAI内外与11位网红博主合作，为其带来24万美元的销售额，ROI达到4.9。
NEIWAI collaborated with 11 influencers, bringing in $240,000 sales with 4.9 ROI.
如何解决网红营销的痛点？
How to Solve Pain Points in Influencer Marketing?
针对KOL沟通效率低下、价格不透明等问题，LTK平台提供以下解决方案：
To address issues like inefficient KOL communication and opaque pricing, LTK platform offers these solutions:
- 两种合作模式：按效果付费或固定费用
- 十余年独家历史转化数据确保真实性
- 全球办公室网络解决跨国沟通障碍
- Two collaboration models: performance-based or fixed fee
- Over 10 years of exclusive historical conversion data ensures authenticity
- Global office network solves cross-border communication barriers
LTK还拥有自主研发的LTK App内容平台，每30秒就有一笔订单完成。
LTK also has its self-developed LTK App content platform where an order is completed every 30 seconds.
给品牌的网红营销建议
Influencer Marketing Tips for Brands
1. 博主营销是长线投入，转化效果需要时间积累
1. Influencer marketing is a long-term investment - conversion results take time to accumulate
2. 提供明确期望，确保预算覆盖有影响力的创作者
2. Provide clear expectations and ensure budget covers influential creators
3. 协作而不规定内容，保持创作自由
3. Collaborate without dictating content - maintain creative freedom
4. 通过数据精准定位合适的内容创作者
4. Use data to precisely identify suitable content creators
无论你是时尚、美妆、运动，还是亲子、家居、旅行、3C等品类的卖家，都能通过LTK博主营销平台找到适合你的KOL！
Whether you're in fashion, beauty, sports, parenting, home, travel, 3C or other categories, you can find suitable KOLs through LTK influencer marketing platform!
