外贸企业必看：谷歌广告设置全攻略 - 5步获取更多询盘
对于外贸企业来说，谷歌竞价广告是获取海外询盘最有效的渠道之一。本文将详细介绍如何通过5个简单步骤设置高效的谷歌广告系列。
For foreign trade companies, Google Ads is one of the most effective channels to obtain overseas inquiries. This article will detail how to set up efficient Google ad campaigns through 5 simple steps.
1. 广告类型选择 | Choosing Ad Types
搜索广告系列是机械类产品获取询盘的主要营销渠道，展示广告和视频广告可作为辅助推广渠道。
Search campaigns are the primary marketing channel for mechanical products to obtain inquiries, while display ads and video ads can serve as supplementary promotion channels.
2. 广告系列设置 | Campaign Settings
核心结构包括广告系列和广告组。建议新手预算设置为30-50元，选择人工CPC出价方式。
The core structure includes campaigns and ad groups. Beginners are recommended to set a budget of 30-50 RMB and choose manual CPC bidding.
3. 5步创建流程 | 5-Step Creation Process
1. 新建广告系列 | Create new campaign
2. 选择广告类型和目标 | Select ad type and objective
3. 选择投放网络类型 | Choose network type
4. 确定投放国家和语言 | Set target countries and languages
5. 设置预算和出价策略 | Configure budget and bidding strategy
4. 广告组优化 | Ad Group Optimization
专业建议：提前用Excel整理广告素材，包含6项关键内容：广告系列、广告组、关键词、产品网址、广告标题和描述。
Professional tip: Prepare an Excel sheet in advance to organize ad materials, including 6 key items: campaign, ad group, keywords, product URL, ad headlines and descriptions.
通过以上专业设置，您的外贸企业将能通过谷歌广告获取更多高质量海外询盘，显著提升业务转化率！
With these professional settings, your foreign trade company will be able to obtain more high-quality overseas inquiries through Google Ads, significantly improving business conversion rates!
