谷歌SEO技术助力黑五营销：出海商家如何抢占TikTok流量红利
随着黑五购物季临近，海外市场即将迎来年度销售高峰。根据Adobe Analytics预测，2024年美国假日季在线销售额将突破2408亿美元，同比增长8.4%，其中移动端交易占比高达53.2%。
As Black Friday approaches, overseas markets are about to usher in the annual sales peak. According to Adobe Analytics forecasts, U.S. online holiday sales in 2024 will exceed $240.8 billion, a year-on-year increase of 8.4%, with mobile transactions accounting for 53.2%.
谷歌SEO技术与TikTok营销的完美结合成为出海商家的制胜法宝。TikTok作为新兴电商平台，去年黑五期间创下单日GMV3300万美元的佳绩。今年平台持续加码，预计单日GMV将突破1亿美元。
The perfect combination of Google SEO technology and TikTok marketing has become a winning strategy for overseas sellers. As an emerging e-commerce platform, TikTok achieved remarkable results during last year's Black Friday with daily GMV reaching $33 million. This year, the platform continues to increase investment, with daily GMV expected to exceed $100 million.
一、选品策略：聚焦热门类目
1. Product Selection Strategy: Focus on Popular Categories
数据显示，服饰美妆、家居和3C电子是TikTok黑五期间最受欢迎的品类。结合谷歌SEO技术进行关键词优化，深圳智能家居品牌Govee通过与家居博主合作场景化内容，单条视频播放量破千万。
Data shows that apparel & beauty, home goods, and 3C electronics are the most popular categories on TikTok during Black Friday. Combined with Google SEO technology for keyword optimization, Shenzhen smart home brand Govee collaborated with home bloggers to create scenario-based content, with single videos exceeding 10 million views.
二、内容营销：打造爆款视频
2. Content Marketing: Create Viral Videos
TikTok调研显示，78%用户通过视频获取购物灵感。运用谷歌SEO技术分析用户搜索行为，厦门塑身衣品牌FeelinGirl通过2000+达人试穿视频，实现千万级曝光，长期位居美区女装榜前列。
TikTok research shows that 78% of users get shopping inspiration from videos. Using Google SEO technology to analyze user search behavior, Xiamen shapewear brand FeelinGirl achieved tens of millions of exposure through 2000+ influencer try-on videos, consistently ranking at the top of the U.S. women's clothing list.
三、直播电商：把握增量机会
3. Live Streaming E-commerce: Capture Growth Opportunities
2024年东南亚大促期间，直播GMV占比超40%。结合谷歌竞价广告推广策略，泡泡玛特在美区返校季创下单场29万美元销售记录，证明直播电商的巨大潜力。
During Southeast Asia's 2024 mega sales, live streaming accounted for over 40% of GMV. Combined with Google paid advertising strategies, Pop Mart set a single-session sales record of $290,000 during the U.S. back-to-school season, demonstrating the huge potential of live streaming e-commerce.
四、本土化运营：决胜关键
4. Localized Operations: The Key to Success
家清品牌Seaways通过谷歌SEO技术洞察东南亚浴室清洁需求，3个月跃居类目TOP3。重要提示：美区黑五兼具自购和礼品属性，需区别于国内双十一策略。
Home cleaning brand Seaways rose to TOP3 in its category within 3 months by using Google SEO technology to understand Southeast Asian bathroom cleaning needs. Important tip: U.S. Black Friday combines self-purchase and gifting attributes, requiring strategies different from China's Double 11.
谷歌SEO技术与TikTok营销的协同效应：TikTok for Business已推出《黑五运营手册》和多种广告工具（如Product GMV Max和LSA），帮助商家最大化流量转化。行动建议：立即制定内容+直播+投流的组合策略，结合谷歌SEO技术优化，抢占先机！
The synergistic effect of Google SEO technology and TikTok marketing: TikTok for Business has launched the "Black Friday Operation Manual" and various advertising tools (such as Product GMV Max and LSA) to help merchants maximize traffic conversion. Action suggestion: Immediately develop a combined strategy of content + live streaming + ad placement, optimized with Google SEO technology to seize the opportunity!