东方甄选高薪招聘TikTok运营人才 月薪2万起加速出海布局
【CNMO新闻】随着直播电商行业持续升温，新东方旗下电商平台东方甄选正在积极拓展新业务领域。最新招聘信息显示，该公司正在高薪招募TikTok运营相关人才，月薪范围2万至4万元。
According to CNMO News, as the live-streaming e-commerce industry continues to heat up, Dongfang Zhenxuan, the e-commerce platform under New Oriental, is actively expanding into new business areas. The latest recruitment information shows that the company is offering high salaries for TikTok operation-related positions, with monthly salaries ranging from 20,000 to 40,000 yuan.
招聘岗位包括：
- 内容运营经理
- 商务经理
- 运营经理
- TikTok海外店铺运营
Available positions include:
- Content Operation Manager
- Business Manager
- Operation Manager
- TikTok Overseas Store Operator
公开资料显示，TikTok是字节跳动旗下面向全球市场的短视频社交平台，拥有超过10亿月活跃用户。东方甄选此次大规模招聘TikTok运营人才，被业界视为其加速海外市场布局的重要信号。
Public information shows that TikTok is ByteDance's short video social platform for the global market, with over 1 billion monthly active users. Dongfang Zhenxuan's large-scale recruitment of TikTok operators is seen by the industry as an important signal of its accelerated overseas market expansion.
战略转型关键期
2023年12月27日，东方甄选发布公告称，董事会已批准向母公司新东方出售教育业务，交易金额达15亿元。交易完成后，东方甄选将专注于自营产品及直播业务。
Critical Period of Strategic Transformation
On December 27, 2023, Dongfang Zhenxuan announced that its board had approved the sale of its education business to parent company New Oriental for 1.5 billion yuan. After the transaction is completed, Dongfang Zhenxuan will focus on self-operated products and live-streaming business.
专家观点
上海财经大学数字经济系教授崔丽丽分析指出："2023年下半年以来，海外跨境电商持续升温，TikTok在北美市场表现亮眼。东方甄选凭借其成熟的直播运营经验、商品选品能力，以及新东方在英语教学领域的基因和海外校友资源，此时布局出海恰逢其时。"
Expert Opinion
Professor Cui Lili from Shanghai University of Finance and Economics analyzed: "Since the second half of 2023, cross-border e-commerce has continued to heat up, and TikTok has performed well in the North American market. With its mature live-streaming operation experience, product selection capabilities, as well as New Oriental's genes in English teaching and overseas alumni resources, Dongfang Zhenxuan's timing for overseas expansion is just right."
截至1月5日最新数据，东方甄选抖音主账号粉丝数已突破3100万，近30天新增粉丝44.7万，显示出强劲的复苏势头。
According to the latest data as of January 5, Dongfang Zhenxuan's main Douyin account has exceeded 31 million followers, with 447,000 new followers in the past 30 days, showing strong recovery momentum.
