外贸新手必看：Temu平台流量获取与谷歌竞价推广全攻略
最新动态：Temu将于6月22日正式登陆日本市场，成为其首个亚洲站点。目前平台正在积极寻求物流合作伙伴，通过空运小包方式进入日本市场。
Breaking News: Temu will officially launch in Japan on June 22, marking its first Asian market entry. The platform is currently seeking logistics partners for air parcel delivery.
Part 1 Temu平台运营模式解析
Understanding Temu's Business Model
Temu采用独特的"买手制电商"模式，与传统的平台电商(亚马逊、速卖通等)和社交电商(TikTok、Facebook等)有本质区别。
Temu operates on a unique "buying agent e-commerce" model, fundamentally different from traditional marketplace platforms (Amazon, AliExpress) and social commerce (TikTok, Facebook).
卖家四大优势：
Four Major Advantages for Sellers:
- 无需定价 - 平台统一定价
- No pricing - Platform sets uniform prices
- 无需处理跨境物流
- No cross-border logistics handling
- 无需投放广告
- No advertising required
- 无需策划营销活动
- No marketing campaign planning
Part 2 流量获取策略
Traffic Acquisition Strategies
在跨境电商中，"流量=销量"是永恒法则。Temu卖家虽然无需直接运营店铺，但掌握流量思维至关重要。
In cross-border e-commerce, "traffic = sales" is the golden rule. While Temu sellers don't directly operate stores, understanding traffic acquisition is crucial.
站外引流三大渠道：
Three Major External Traffic Channels:
- 谷歌竞价广告(Google Ads) - 精准定位潜在客户
- Google Ads - Precise targeting of potential customers
- 社交媒体营销 - 利用Facebook、Instagram等平台
- Social Media Marketing - Leverage platforms like Facebook, Instagram
- 网红/KOL合作 - 借助影响力扩大曝光
- Influencer/KOL Collaboration - Expand reach through influencers
谷歌广告投放技巧：
Google Ads Tips:
- 选择高转化关键词
- Select high-conversion keywords
- 优化广告着陆页
- Optimize landing pages
- 设置合理的每日预算
- Set reasonable daily budgets
- 定期分析广告表现数据
- Regularly analyze ad performance data
对于新卖家，建议从小预算测试开始，逐步优化广告策略，找到最适合自己产品的推广方式。
For new sellers, we recommend starting with small budget tests, gradually optimizing ad strategies to find the best promotion methods for your products.
