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在跨境电商行业中，熟悉亚马逊规则的卖家都知道，亚马逊平台的运营规则与国内电商平台有着本质区别。

In the cross-border e-commerce industry, sellers familiar with Amazon's rules understand that Amazon's operational policies are fundamentally different from domestic e-commerce platforms.

亚马逊平台更注重产品本身而非店铺，这与国内电商重视销量、店铺等级和评价等指标形成鲜明对比。

The Amazon platform places more emphasis on the product itself rather than the store, which contrasts sharply with domestic e-commerce that focuses on sales volume, store ratings, and reviews.

与其他跨境电商平台相比，亚马逊的规则体系相对更加公平透明，为优质产品提供了更好的展示机会。

Compared with other cross-border e-commerce platforms, Amazon's rule system is relatively more fair and transparent, providing better exposure opportunities for quality products.