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突发新闻：Tophatter宣布对中国卖家正式关闭
Breaking News: Tophatter officially announces closure to Chinese sellers
重要通知：Tophatter平台今日发文称从今晚12：00将对中国卖家正式关闭，且中国卖家团队停止响应日期为2022年6月20日。
Important Notice: Tophatter announced today that it will officially close to Chinese sellers at 12:00 tonight, with the Chinese seller team ceasing response on June 20, 2022.
Tophatter是什么平台？
What is Tophatter?
Tophatter是起源于美国硅谷的新一代闪拍电商平台，立足90秒快速拍卖模式，针对目前跨境出口优质企业型卖家面临的传统渠道清货慢、效能低等问题，面向卖家提供快速清货服务。
Tophatter is a next-generation flash auction e-commerce platform originating from Silicon Valley, USA. Based on a 90-second quick auction model, it provides fast inventory clearance services for cross-border export sellers facing slow traditional channel clearance and low efficiency issues.
平台亮点：
Platform Highlights:
- 突破拍卖时空限制
- Breaks through time and space limitations of auctions
- 线上实时竞价抢拍
- Online real-time bidding
- 成功售出率高达85%
- Successful sales rate up to 85%
Tophatter为何突然退出中国？
Why did Tophatter suddenly exit China?
官方给出的回应是美国消费市场的变化及平台模式的全面转型。但根据分析，主要原因有三：
The official response cites changes in the US consumer market and comprehensive platform model transformation. However, analysis shows three main reasons:
- 流量战争愈发激烈，Tophatter本身不占流量优势
- Increasingly intense traffic competition, with Tophatter lacking traffic advantages
- 美国经济通胀压力巨大，兴趣消费占比急剧下降
- Significant US economic inflation pressure, with interest-based consumption sharply declining
- 中国卖家对竞买模式不熟悉
- Chinese sellers unfamiliar with the bidding model
中国卖家应对方案：
Solutions for Chinese Sellers:
卖家现在需要：
Sellers now need to:
- 处理进行中的订单
- Process ongoing orders
- 提现账户余额
- Withdraw account balances
- 寻找替代平台
- Find alternative platforms
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