TikTok Shop"百万俱乐部"计划：英国直播电商迎来爆发式增长
随着全球电商格局的演变，直播电商已成为不可忽视的商业趋势。 TikTok Shop在英国市场的快速发展尤其引人注目，其最新推出的"百万英镑俱乐部"计划正在重塑英国零售业的未来。
With the evolution of the global e-commerce landscape, live commerce has become an undeniable business trend. The rapid development of TikTok Shop in the UK market is particularly noteworthy, with its newly launched "Million Club" program reshaping the future of UK retail.
英国直播电商市场迎来黄金发展期
Golden Era for UK Live Commerce Market
根据Retail Economics报告显示，英国社交商务市场价值将在未来四年内从74亿英镑增长至160亿英镑，在整个电商市场中的占比将从6%提升至10%。这种增长速度是传统电商的四倍。
According to Retail Economics reports, the UK social commerce market is projected to grow from £7.4 billion to £16 billion in the next four years, increasing its share of the total e-commerce market from 6% to 10%. This growth rate is four times that of traditional e-commerce.
"百万英镑俱乐部"计划详解
Details of the "Million Club" Program
TikTok Shop推出的这项重磅激励政策为英国新商家提供三大核心支持：
- 最长90天的零佣金优惠
- 免费使用"Fulfillment By TikTok Shop"物流服务
- 高潜力商家的专属运营支持
This major incentive program from TikTok Shop offers three core benefits for new UK merchants:
- Up to 90 days of zero commission
- Free access to "Fulfillment By TikTok Shop" logistics service
- Dedicated operational support for high-potential merchants
成功案例：Made By Mitchell创造历史
Success Story: Made By Mitchell Makes History
英国美容品牌Made By Mitchell在TikTok Shop英区创造了单日销售额超过100万美元的里程碑。其创始人Mitchell Halliday表示："直播电商彻底改变了我们的业务增长模式。"
UK beauty brand Made By Mitchell achieved a milestone of over $1 million in single-day sales on TikTok Shop UK. Founder Mitchell Halliday stated: "Live commerce has completely transformed our business growth model."
直播电商改变英国消费习惯
Live Commerce Transforming UK Shopping Habits
数据显示，44%的英国TikTok用户曾通过平台直接购物，25%的用户每月至少购物一次。这种"发现式电商"模式正在英国形成新的购物文化。
Statistics show that 44% of UK TikTok users have made direct purchases through the platform, with 25% shopping at least once a month. This "discovery commerce" model is creating a new shopping culture in the UK.
中小企业迎来发展机遇
Growth Opportunities for SMEs
根据Oxford Economics报告，2022年TikTok上的中小企业为英国GDP贡献了16.3亿英镑。其中食品饮料行业受益最大，获得6亿英镑收入。
According to Oxford Economics, SMEs on TikTok contributed £1.63 billion to UK GDP in 2022. The food and beverage sector benefited the most, generating £600 million in revenue.
TikTok Shop英国运营负责人Jan Wilk表示： "现在是加入TikTok Shop的最佳时机。我们通过免除佣金、提供物流支持和增加曝光等切实措施，帮助商家实现快速增长。"
TikTok Shop UK Operations Head Jan Wilk stated: "Now is the perfect time to join TikTok Shop. We help merchants achieve rapid growth through concrete measures like commission waivers, logistics support, and increased exposure."
未来展望
Future Outlook
随着"百万英镑俱乐部"计划的推出，TikTok Shop将继续引领英国直播电商市场的发展，为更多商家创造增长机会，同时为消费者带来创新的购物体验。
With the launch of the "Million Club" program, TikTok Shop will continue to lead the development of the UK live commerce market, creating growth opportunities for more merchants while delivering innovative shopping experiences to consumers.
