2020年Google Ads认证考试全攻略 - 免费获取谷歌广告证书
2020年Google Ads认证考试全攻略 - 免费获取谷歌广告证书
The Complete Guide to Google Ads Certification 2020 - Get Certified for Free
为什么需要Google Ads认证？
Why get Google Ads certified?
对于从事数字营销的专业人士来说，Google Ads认证是证明您掌握谷歌广告基础知识的权威凭证。该认证完全免费，由谷歌官方提供，涵盖搜索广告、展示广告、视频广告和购物广告等核心知识。
For digital marketing professionals, Google Ads certification is an authoritative credential to prove your mastery of Google Ads fundamentals. This completely free certification, provided by Google, covers core knowledge including search ads, display ads, video ads and shopping ads.
认证的三大价值
Three key benefits
- 求职优势：部分公司在招聘广告优化师时会要求提供此证书
- Learning advantage: Some companies require this certification when hiring ad optimizers
- 系统学习：通过官方课程掌握谷歌广告投放的核心方法论
- Systematic learning: Master Google Ads methodology through official courses
- 实战演练：考试题目包含真实投放场景的解决方案
- Practical training: Exam questions include solutions for real advertising scenarios
如何获取认证？
How to get certified?
1. 访问Google广告学院(https://skillshop.exceedlms.com/)
1. Visit Google Skillshop(https://skillshop.exceedlms.com/)
2. 选择Google Ads相关课程，包含7大认证方向：
2. Choose Google Ads courses, including 7 certification paths:
- Google Ads搜索广告认证
- Google Ads Search Certification
- Google Ads展示广告认证
- Google Ads Display Certification
- Google Ads视频广告认证
- Google Ads Video Certification
- 购物广告认证
- Shopping Ads Certification
考试关键信息
Exam essentials
| 项目 | Item | 详情 | Details |
|---|---|---|---|
| 考试语言 | Language | 支持中文 | Chinese supported |
| 有效期 | Validity | 1年 | 1 year |
| 考试时间 | Duration | 约90分钟 | About 90 minutes |
| 通过标准 | Passing score | 80%正确率 | 80% correct rate |
专业建议
Professional advice
虽然Google Ads认证是基础性的，但对于新手来说仍然是了解谷歌广告体系的绝佳途径。有经验的优化师可以跳过考试，但建议定期复习官方课程以更新知识。
While Google Ads certification is fundamental, it's still an excellent way for beginners to understand the Google Ads system. Experienced optimizers can skip the exam, but it's recommended to review official courses regularly to update knowledge.
重要提示：证书只是敲门砖，真正的投放能力需要在实战中积累。面试时，经验丰富的招聘官通过交流就能判断您的真实水平。
Important note: Certification is just a stepping stone, real advertising skills need to be accumulated in practice. During interviews, experienced recruiters can judge your actual level through communication.
