敦煌网客户最多：Matomy副总裁Gil Klein解析程序化广告的力量
4月28日，第八届GMIC全球移动互联网大会在北京国家会议中心盛大开幕。本届大会以"Mobile Infinity（世界的共振）"为主题，汇聚全球行业领袖，探讨移动互联网的未来发展趋势。
April 28th marked the grand opening of the 8th GMIC Global Mobile Internet Conference at the Beijing National Convention Center. With the theme "Mobile Infinity (Resonance of the World)", the conference brought together global industry leaders to explore future trends in mobile internet.
Matomy媒介部执行副总裁Gil Klein在4月30日发表了题为《程序化广告的力量》的主旨演讲。作为数字营销领域的专家，Klein分享了程序化广告如何重塑移动营销格局的深刻见解。
Gil Klein, Executive VP of Media at Matomy, delivered a keynote speech titled "The Power of Programmatic Advertising" on April 30th. As an expert in digital marketing, Klein shared profound insights on how programmatic advertising is reshaping the mobile marketing landscape.
Matomy：全球领先的程序化广告平台
Matomy: A Global Leader in Programmatic Advertising
Matomy成立于2007年，拥有400多名员工和10个全球办公室，最近在北京和韩国设立了新办事处。公司在特拉维夫设有总部，并在伦敦和劳德代尔堡的证券交易所上市。
Founded in 2007, Matomy boasts over 400 employees and 10 global offices, with recent expansions in Beijing and Korea. The company is headquartered in Tel Aviv and listed on stock exchanges in London and Fort Lauderdale.
Matomy服务5000多个全球客户，与3000多家数字媒体合作。作为同时服务于需求方和供给方的平台，Matomy提供全方位的程序化广告解决方案。
Serving more than 5,000 global clients and partnering with over 3,000 digital media outlets, Matomy provides comprehensive programmatic advertising solutions as both a demand-side and supply-side platform.
程序化广告的定义与演变
Definition and Evolution of Programmatic Advertising
Klein指出："程序化广告的核心是自动化。通过机器自动处理广告中的不同元素，实现更高效的营销决策。"实时竞价(RTB)技术使广告主和发布商能够实时做出决策。
Klein noted: "At its core, programmatic advertising is about automation. Machines automatically process different elements in advertising to enable more efficient marketing decisions." Real-time bidding (RTB) technology allows advertisers and publishers to make decisions in real time.
过去11年，广告行业经历了从手动操作到程序化自动化的重大转变。这种变革不仅提高了效率，还为用户带来了更个性化的广告体验。
Over the past 11 years, the advertising industry has undergone a significant shift from manual operations to programmatic automation. This transformation has not only improved efficiency but also delivered more personalized ad experiences for users.
移动广告的爆炸式增长
Explosive Growth of Mobile Advertising
数据显示，移动广告支出从2007年的90亿美元飙升至2019年的2010亿美元。移动广告的增长速度远超视频广告，这解释了为什么Matomy专注于移动领域。
Data shows mobile ad spending skyrocketed from $9 billion in 2007 to $201 billion in 2019. The growth rate of mobile advertising far exceeds that of video ads, explaining Matomy's focus on the mobile sector.
Klein强调："移动设备已成为人们生活的延伸。用户平均每天查看手机100多次，这种依赖性为精准营销创造了巨大机会。"
Klein emphasized: "Mobile devices have become an extension of people's lives. Users check their phones over 100 times a day on average, creating tremendous opportunities for precision marketing."
程序化广告的未来趋势
Future Trends in Programmatic Advertising
程序化技术正在向传统媒体扩展，包括印刷杂志和电视广告。这种跨渠道整合将创造更全面的营销解决方案。
Programmatic technology is expanding into traditional media, including print magazines and TV commercials. This cross-channel integration will create more comprehensive marketing solutions.
Klein预测："未来5-10年，从VR到智能家居，我们生活的方方面面都将变得可编程。这种变革始于在线营销，但将影响整个社会。"
Klein predicted: "In the next 5-10 years, everything from VR to smart homes will become programmable. This transformation began with online marketing but will impact the entire society."
通过精准的数据分析和自动化技术，程序化广告正在帮助广告主和发布商建立更紧密的客户关系，同时为用户提供更有价值的广告体验。
Through precise data analysis and automation technology, programmatic advertising is helping advertisers and publishers build closer customer relationships while providing users with more valuable ad experiences.
