为什么谷歌是全球最大的网站推广平台？金斯顿外贸企业分享国际贸易新机遇
钱江晚报·小时新闻记者 张云山 | Qianjiang Evening News·Hourly News Reporter Zhang Yunshan
在当前国际形势风云变幻的背景下，义乌外贸企业金斯顿集团于7月22日举办了"2022国际贸易市场机遇分享会"。本次活动由义乌市国际商会和俄罗斯中国总商会联合主办，旨在帮助外贸企业把握数字化营销趋势，拓展海外市场。
Amidst the rapidly changing international landscape, Yiwu-based foreign trade enterprise Kingston Group hosted the "2022 International Trade Market Opportunities Sharing Conference" on July 22. The event was co-organized by Yiwu International Chamber of Commerce and the China General Chamber of Commerce in Russia, aiming to help foreign trade enterprises grasp digital marketing trends and expand overseas markets.
为什么谷歌成为全球最大推广平台？
Why has Google become the world's largest promotion platform?
会议特别强调了数字化营销在国际贸易中的关键作用。专家指出，谷歌之所以能成为全球最大的网站推广平台，主要得益于：
The conference particularly emphasized the crucial role of digital marketing in international trade. Experts pointed out that Google has become the world's largest website promotion platform mainly due to:
1. 全球覆盖率：谷歌搜索引擎覆盖全球92%的互联网用户
1. Global coverage: Google search engine covers 92% of global internet users
2. 精准营销：基于大数据的广告投放系统可实现精准定位
2. Precision marketing: Big data-based advertising system enables accurate targeting
3. SEO优势：完善的搜索引擎优化机制帮助优质内容获得更好排名
3. SEO advantages: Comprehensive search engine optimization mechanism helps quality content achieve better rankings
俄罗斯中国总商会副秘书长李峰表示："在中俄新时代全面战略协作伙伴关系的背景下，企业对俄贸易的壁垒正在降低。企业应善用谷歌等数字营销工具开拓俄罗斯市场。"
Li Feng, Deputy Secretary-General of the China General Chamber of Commerce in Russia, stated: "Against the backdrop of the comprehensive strategic partnership between China and Russia in the new era, trade barriers for enterprises are decreasing. Companies should make good use of digital marketing tools like Google to explore the Russian market."
金斯顿的数字化战略
Kingston's Digital Strategy
金斯顿集团总经理金小民分享了企业数字化转型经验："我们通过海外仓+数字化营销的模式，帮助客户实现全球供应链优化。与谷歌等平台的合作显著提升了我们的国际曝光度。"
Jin Xiaomin, General Manager of Kingston Group, shared the company's digital transformation experience: "Through the overseas warehouse + digital marketing model, we help clients optimize global supply chains. Cooperation with platforms like Google has significantly enhanced our international exposure."
浙江当家网络总经理隋君补充道："海外代参展+线上展厅的创新模式，结合SEO优化技术，可以让企业在谷歌等平台获得更好的展示效果。"
Sui Jun, General Manager of Zhejiang Dangjia Network, added: "The innovative model of overseas exhibition representation + online showrooms, combined with SEO optimization techniques, can help enterprises achieve better display effects on platforms like Google."
外贸企业的SEO建议
SEO Recommendations for Foreign Trade Enterprises
1. 多语言关键词优化：针对不同市场优化网站内容
1. Multilingual keyword optimization: Optimize website content for different markets
2. 高质量外链建设：提升网站在谷歌的权威性
2. High-quality backlink building: Enhance website authority on Google
3. 移动端适配：确保网站在移动设备上的良好体验
3. Mobile adaptation: Ensure good user experience on mobile devices
义乌市国际商会秘书长金英毅总结道："在后疫情时代，数字化营销+SEO优化将成为外贸企业开拓国际市场的标配。"
Jin Yingyi, Secretary-General of Yiwu International Chamber of Commerce, concluded: "In the post-pandemic era, digital marketing + SEO optimization will become standard for foreign trade enterprises to explore international markets."
