跨境电商新手必看：为什么外贸推广首选谷歌？TikTok Shop黑五GMV暴涨400%创纪录

跨境电商新手必看：为什么外贸推广首选谷歌？TikTok Shop黑五GMV暴涨400%创纪录

Cross-Border E-commerce Guide: Why Google is the Top Choice for Foreign Trade Promotion? TikTok Shop's Black Friday GMV Soars 400%

跨境电商选品新趋势 | New Trends in Cross-Border Product Selection

今年黑五被不少卖家称为"史上最冷黑五"，但TikTok Shop却频频传来捷报。据最新数据显示，TikTok Shop在美国市场整体GMV上涨215%，黑五当日GMV更是暴涨400%。

This year's Black Friday was called "the coldest Black Friday in history" by many sellers, but TikTok Shop has repeatedly reported good news. According to the latest data, TikTok Shop's overall GMV in the US market increased by 215%, and the GMV on Black Friday itself soared by 400%.

全球市场表现亮眼 | Outstanding Global Market Performance

作为首场覆盖美国市场的促销活动，TikTok Shop本次大促成绩斐然。数据显示，10月27日-11月27日期间，美国市场整体GMV上涨215%，黑五当日GMV暴涨400%。英国市场同样表现优异，整体GMV上涨191%，黑五当日GMV上涨368%。

As the first promotional campaign covering the US market, TikTok Shop has achieved remarkable results. Data shows that from October 27 to November 27, the overall GMV in the US market increased by 215%, with Black Friday GMV soaring by 400%. The UK market also performed well, with overall GMV up 191% and Black Friday GMV up 368%.

内容营销成效显著 | Remarkable Results of Content Marketing

大促期间，美国市场的直播场域商品PV、短视频场域商品PV均有显著增长。官方话题#TikTok Shop Black Friday下共产生21万个短视频内容，播放量高达20亿次。女士格子外套、电动清洁刷等产品成为爆款。

During the promotion, the product PV in live streaming and short video fields in the US market showed significant growth. The official topic #TikTok Shop Black Friday generated 210,000 short videos with 2 billion views. Products like women's plaid coats and electric cleaning brushes became bestsellers.

为什么外贸推广首选谷歌？ | Why Choose Google for Foreign Trade Promotion?

对于跨境电商新手来说，谷歌推广具有以下优势：
1. 全球覆盖：谷歌搜索覆盖全球90%以上的互联网用户
2. 精准定位：可根据地区、语言、兴趣等多维度精准投放
3. 转化率高：搜索广告能精准触达有明确购买意向的用户

For cross-border e-commerce beginners, Google promotion has the following advantages:
1. Global coverage: Google Search covers over 90% of global internet users
2. Precise targeting: Can accurately target users by region, language, interests, etc.
3. High conversion rate: Search ads can accurately reach users with clear purchase intent

跨境电商营销策略建议 | Cross-Border E-commerce Marketing Strategy Suggestions

1. 多平台布局：结合TikTok、Google等平台优势
2. 本地化运营：深入了解目标市场消费习惯
3. 数据驱动：持续优化广告投放策略
4. 内容营销：打造高质量短视频和直播内容

1. Multi-platform strategy: Combine the advantages of TikTok, Google and other platforms
2. Localized operation: Deeply understand the consumption habits of target markets
3. Data-driven: Continuously optimize advertising strategies
4. Content marketing: Create high-quality short videos and live streaming content