网站谷歌排名不佳？标准SEO排查清单帮你定位问题
影响网站在谷歌搜索中排名的因素非常多，但通常我们认为只有网站对搜索引擎足够友好，才能有机会获得排名。 但很多人并不知道自己的网站问题出在哪里，下面就给大家整理了一份标准版的网站SEO检查清单。
There are numerous factors affecting a website's ranking in Google search, but generally we believe only search engine-friendly websites have ranking opportunities. However, many don't know where their website issues lie. Below is a standard SEO checklist to help identify problems.
1. 网站结构排查 | Website Structure Audit
根据经营类目不同，网站的栏目划分会略有不同，不过下面这些是都需要具备的：
Website structure varies by business category, but these elements are essential:
- 网站逻辑结构清晰：基本原则就是让用户以最短的点击次数找到想要的内容。
- Clear logical structure: The basic principle is to help users find content with minimal clicks.
- 核心页面的关键词布局：规划好关键词分布到首页、栏目页和内容页。
- Keyword placement: Strategically distribute keywords across homepage, category pages and content pages.
2. 搜索引擎对接 | Search Engine Integration
假设你主要想做谷歌，那网站就一定要对接到谷歌的搜索站长工具。
If targeting Google, integrate with Google Search Console to monitor website status.
3. 网站地图 | Sitemap
站点地图是存储在服务器根目录的sitemap.xml文件，帮助搜索引擎了解网站页面。
The sitemap.xml file in root directory helps search engines understand your website structure.
4. Robots文件 | Robots.txt
通过robots文件控制哪些页面允许被收录。
Use robots.txt to control which pages can be indexed.
5. 网站收录排查 | Indexation Check
检查是否存在阻止收录的标记。
Check for "Noindex" tags that may block indexing.
6. 域名统一性 | Domain Consistency
确保主域名和www版本统一，并设置301重定向。
Ensure domain consistency and set up 301 redirects between www and non-www versions.
7. 移动端检测 | Mobile Optimization
着重检测移动端网站的适配样式和打开速度。
Focus on mobile responsiveness and loading speed.
8. 网站速度 | Website Speed
选择目标市场附近的服务器位置，并定期检查网站可访问性。
Choose server locations near your target market and regularly check accessibility.
9. 安全性维护 | Security Maintenance
定期安全检查并备份网站内容。
Conduct regular security checks and maintain website backups.
10. 关键词优化 | Keyword Optimization
定期关注行业搜索词变化，抓住新机会。
Monitor industry keyword trends to capture new opportunities.
11. 多媒体优化 | Media Optimization
优化图片和视频，避免影响网站速度。
Optimize images and videos to prevent speed issues.
最后：网站排名提升需要持续优化和长期维护计划。
Conclusion: Improving rankings requires continuous optimization and long-term maintenance.
