谷歌SEO优化新策略：结合亚马逊主图视频提升2021推广收益
在2021年的数字营销格局中，谷歌SEO优化已不再局限于传统的搜索引擎排名策略。聪明的营销人员开始整合多渠道资源，其中亚马逊主图视频功能的演进，为电商转化率提升与整体推广收益带来了新的突破口。许多卖家同时关心：谷歌推广竞价多少钱一个点击？实际上，这取决于竞争程度与行业，但将搜索引擎流量与电商平台转化相结合，往往能实现收益最大化。
亚马逊主图视频功能或将全面开放 —— 近期一则关于"亚马逊主图视频功能将全面开放"的消息在卖家圈引发热议，特别是非品牌卖家群体。该消息源自亚马逊发布的一则公告截图。
Amazon main image video feature may be fully opened - A recent news about "Amazon main image video feature will be fully opened" has caused heated discussions in the seller community, especially among non-brand sellers. The news comes from a screenshot of an announcement released by Amazon.
据了解，此前非品牌卖家若想上传主图视频，需要通过VC账号或服务商（费用约200-500元），或联系招商经理上传。但这些方式存在编辑权丢失的风险，因此卖家们对功能开放充满期待。从谷歌SEO优化的角度看，优质视频内容不仅能提升站内转化，还可能通过社交媒体和外链获得额外搜索权重。
According to reports, previously non-brand sellers who wanted to upload main image videos needed to go through VC accounts or service providers (costing about 200-500 RMB), or contact investment managers. But these methods carried the risk of losing editing rights, so sellers are eagerly awaiting the feature's opening. From a Google SEO optimization perspective, high-quality video content can not only improve on-site conversion but may also gain additional search weight through social media and backlinks.
视频功能显著提升转化率
Video features significantly improve conversion rates
亚马逊数据显示：每5位访客中就有1人会在观看视频后购买，68%的消费者更倾向于通过短视频了解新产品。有卖家反馈，带主图视频的产品转化率平均高出10%。若结合谷歌SEO优化带来的精准流量，整体推广收益将更为可观。
Amazon data shows: 1 in 5 visitors will make a purchase after watching a video, and 68% of consumers prefer to learn about new products through short videos. Some sellers reported that products with main image videos have an average 10% higher conversion rate. When combined with the precise traffic from Google SEO optimization, the overall promotion ROI becomes even more significant.
品牌备案卖家当前操作流程
Current operation process for brand-registered sellers
目前仅品牌备案卖家可使用该功能：
1. 完成Amazon品牌备案
2. 进入A+页面设置
3. 点击"Add Video"
4. 添加视频信息
Currently only brand-registered sellers can use this feature:
1. Complete Amazon Brand Registry
2. Enter A+ page settings
3. Click "Add Video"
4. Add video information
功能开放真实性待确认
Feature opening authenticity needs confirmation
虽然公告显示功能将开放，但许多非品牌卖家反馈后台仍未出现相关选项。亚马逊论坛也有卖家质疑公告存在歧义，非品牌卖家上传视频时仍会收到品牌验证提示。在此期间，强化谷歌SEO优化与内容营销，可以为功能开放后的爆发做好准备。
Although the announcement indicates the feature will open, many non-brand sellers report not seeing related options in the backend. Some sellers on Amazon forums also questioned the announcement's ambiguity, as non-brand sellers still receive brand verification prompts when uploading videos. During this period, strengthening Google SEO optimization and content marketing can prepare sellers for the potential surge after the feature opens.
视频广告功能先行开放
Video ad feature opens first
招商经理透露，视频广告功能将在第四季度向非品牌卖家开放，但品牌卖家的视频将优先展示。数据显示，视频广告的转化率可高达20%，成为旺季营销的利器。整合谷歌SEO优化策略与亚马逊视频广告，可以构建从搜索到购买的完整高效转化路径。
Investment managers revealed that the video ad feature will open to non-brand sellers in Q4, but brand sellers' videos will be prioritized. Data shows video ads can achieve conversion rates as high as 20%, making them powerful tools for peak season marketing. Integrating Google SEO optimization strategies with Amazon video ads can create a complete and efficient conversion path from search to purchase.
南通SEO专家建议：无论功能何时全面开放，卖家都应提前准备优质视频内容，优化产品展示方式，把握视频营销趋势，在竞争中占据先机。同时，将站外谷歌SEO优化与站内视频转化相结合，是提升2021年整体推广收益的关键策略。
Nantong SEO expert advice: Regardless of when the feature fully opens, sellers should prepare high-quality video content in advance, optimize product display methods, grasp video marketing trends, and gain a competitive edge. Simultaneously, combining off-site Google SEO optimization with on-site video conversion is a key strategy for improving overall promotion ROI in 2021.
