国际顶尖的加盟热线电话：外贸企业如何通过谷歌推广竞价实现海外订单增长
全球疫情下外贸格局剧变 | Dramatic Changes in Global Trade Under Pandemic
2022年，持续近20年的外贸增长势头突然放缓。从普涨到普降，中国外贸企业正面临经济下行和外需萎缩的双重压力。今年前8个月，我国外贸进出口达27.3万亿元，同比增长10.1%，但增速较前7个月有所回落。
In 2022, the nearly 20-year growth momentum in foreign trade suddenly slowed down. From widespread growth to widespread decline, Chinese foreign trade enterprises are facing dual pressures of economic downturn and shrinking external demand. In the first eight months of this year, China's foreign trade import and export reached 27.3 trillion yuan, a year-on-year increase of 10.1%, but the growth rate has declined compared with the first seven months.
结构性增长趋势显现 | Emerging Structural Growth Trends
与往常的普涨不同，今年外贸呈现出明显的结构性增长特征。部分企业从欧盟能源危机中发现新商机：
Unlike the usual widespread growth, this year's foreign trade shows obvious structural growth characteristics. Some enterprises have discovered new business opportunities from the EU energy crisis:
- 电暖器、电热毯出口量大幅增加
- Electric heaters and electric blankets exports increased significantly
- 空气源热泵出口额同比增长63.7%
- Air source heat pump exports increased by 63.7% year-on-year
- 光伏组件出口同比增长121%
- Photovoltaic module exports increased by 121% year-on-year
企业出海"抢单"新策略 | New Strategies for Enterprises to "Grab Orders" Overseas
面对挑战，外贸企业积极调整策略：
Facing challenges, foreign trade enterprises are actively adjusting their strategies:
1. 加大跨境电商投入：许多企业增加对跨境电商平台的投入，在欧美等地设立海外仓
1. Increase investment in cross-border e-commerce: Many enterprises have increased investment in cross-border e-commerce platforms and established overseas warehouses in Europe and America
2. 利用商务包机开拓市场：浙江等地组织商务包机，帮助企业出海参展
2. Use charter flights to explore markets: Zhejiang and other places organize charter flights to help enterprises participate in overseas exhibitions
3. 优化谷歌推广竞价策略：精准定位目标市场，提高广告投放效率
3. Optimize Google Ads strategy: Accurately target the market and improve advertising efficiency
政府支持政策密集出台 | Intensive Government Support Policies
9月27日，商务部发布《支持外贸稳定发展若干政策措施》，从六个方面加力稳定外贸。主要措施包括：
On September 27, the Ministry of Commerce issued the "Several Policies and Measures to Support the Stable Development of Foreign Trade", strengthening the stability of foreign trade from six aspects. The main measures include:
- 新设一批跨境电商综试区
- Establish a new batch of cross-border e-commerce comprehensive pilot zones
- 支持海外仓发展
- Support the development of overseas warehouses
- 提升港口集疏运效率
- Improve port collection and distribution efficiency
外贸增长窗口期预测 | Forecast of Foreign Trade Growth Window Period
专家认为，外贸两位数增长的窗口期还将维持一年左右。关键因素包括：
Experts believe that the window period for double-digit growth in foreign trade will last for about one year. Key factors include:
- 中国完整的供应链优势
- China's complete supply chain advantages
- 人民币贬值促进出口
- RMB depreciation promotes exports
- 大宗商品价格下降
- Decline in commodity prices
- 中国产品和品牌认可度提升
- Increased recognition of Chinese products and brands
谷歌推广竞价优化建议 | Google Ads Optimization Suggestions
对于希望通过谷歌推广获取海外订单的企业，我们建议：
For enterprises that want to obtain overseas orders through Google Ads, we recommend:
1. 精准关键词选择：针对不同市场选择当地语言的高转化关键词
1. Accurate keyword selection: Select high-conversion keywords in local languages for different markets
2. 优化落地页：确保页面加载速度快，内容与广告高度相关
2. Optimize landing pages: Ensure fast page loading speed and high relevance between content and ads
3. 利用再营销：对网站访客进行精准再营销，提高转化率
3. Use remarketing: Precise remarketing for website visitors to improve conversion rate
4. 数据分析优化：定期分析广告数据，持续优化投放策略
4. Data analysis and optimization: Regularly analyze advertising data and continuously optimize delivery strategies
