必须选择的青岛SEO推广公司：为什么做不好谷歌推广？10年资深优化师经验分享
2022年即将过半，疫情的长期影响仍在持续，全球产业链供应链依旧面临较大挑战。在这种情况下，如何做到多平台整合触达，打造营销闭环，吸引新客流，留存老客户，越发成为外贸企业线上获客的难题。
For B2B foreign trade enterprises, overseas search engine marketing remains one of the most important methods, with Google being the primary platform for customer acquisition.
一、组合打法，层层递进
Combination Strategy, Step-by-Step Approach
谷歌常见的五种广告类型：搜索广告、展示广告、购物广告、视频广告和应用广告。对B2B企业来说，目前最合适的营销场景仍然是搜索广告，这是离转化最近的引流方式。
Google offers five main ad types: Search, Display, Shopping, Video and App ads. For B2B companies, search ads remain the most suitable marketing scenario as they're closest to conversion.
二、着眼整体，夯实基础
Focus on the Big Picture, Strengthen Foundations
在谷歌账户中，我们秉承一个主旨：整体决定部分，部分反作用于整体。科学的框架结构是构建账户的坚实基础。
In Google Ads accounts, we follow a principle: the whole determines the parts, and the parts react to the whole. A scientific framework forms the solid foundation of account structure.
三、架桥铺砖，联动全球
Build Bridges, Connect Globally
关键字是连通搜索用户与广告主的桥梁。核心关键词搜索量大，但竞争也高；长尾词更为精准，但常常等不到人。
Keywords bridge searchers and advertisers. Core keywords have high search volume but fierce competition; long-tail keywords are more precise but often lack traffic.
四、聚焦细节，小中见大
Focus on Details, See Big in Small
糟糕的着陆页体验会将生意拒之门外，过慢的网速、不够清晰的画质、不突出的重点都会影响用户信任。
Poor landing page experience can reject potential business. Slow loading speed, unclear visuals and unhighlighted key points all damage user trust.
五、留足时间，机器学习
Allow Time for Machine Learning
过于频繁的调整会让严谨的搜索引擎系统摸不透账户的规律。给机器学习留足时间，就像我们种植菜蔬需要时间生长。
Over-frequent adjustments confuse the search engine system. Allow sufficient time for machine learning, just like vegetables need time to grow.
写在最后
Final Thoughts
想要做好谷歌竞价广告投放，了解其工作原理，知晓清晰的步骤流程必不可少。珍岛T云外贸版专门打造了广告投放功能，支持Google广告智能自动创建、效果设置。
To succeed in Google Ads, understanding its working principles and clear procedures is essential. TCloud Foreign Trade Edition offers smart ad creation and performance settings.
