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亚马逊汽配大牌重金投入研发
Amazon Auto Parts Giant Heavily Invests in R&D
汽配行业老兵、在亚马逊平台上拥有过多个汽车诊断读码Best Seller产品的道通科技，登陆科创板已有半年。最近，道通科技交出2020年上半年的业绩成绩单。
Auto industry veteran Autel Technology, which has multiple best-selling car diagnostic code readers on Amazon, has been listed on the STAR Market for half a year. Recently, Autel released its performance report for the first half of 2020.
道通科技上半年营业收入为59,504.12万元，同比增长 11.68%；归属于上市公司股东净利润15,901.92万元，同比增长15.16%。考虑到疫情影响，这样的营收和净利润增长还算是稳定的。
Autel's revenue in the first half of the year reached 595.0412 million yuan, a year-on-year increase of 11.68%; net profit attributable to shareholders of the listed company was 159.0192 million yuan, up 15.16% year-on-year. Considering the impact of the pandemic, such revenue and profit growth are relatively stable.
经营数据中最突出的是，道通科技在研发上可谓不惜重金，研发投入超过1.1亿元，同比增长超过50%，研发投入已经占营业收入比接近20%！上了科创板的道通科技，在技术上的投资一点都不含糊！
The most prominent figure in the operating data is Autel's heavy investment in R&D, exceeding 110 million yuan, a year-on-year increase of over 50%, accounting for nearly 20% of its revenue. Listed on the STAR Market, Autel spares no expense in technological investment!
道通科技目前是全球汽车智能诊断、检测领域产品和服务的主要提供商之一，在全球汽车后市场拥有数十万高度客户黏性的行业终端用户。它的主营品牌是Autel，主打产品之一，汽车智能诊断电脑MaxiSys系列，诊断准确率高，囊括亚欧美主流车型，功能稳定强大，可通过蓝牙/WiFi 等无线连接远程诊断，实现一键升级等。
Autel is currently one of the world's leading providers of automotive intelligent diagnosis and testing products and services, with hundreds of thousands of highly loyal end-users in the global automotive aftermarket. Its main brand, Autel, features products like the MaxiSys series of automotive intelligent diagnostic computers, known for high accuracy, compatibility with mainstream Asian, European, and American models, stable functionality, and wireless remote diagnosis via Bluetooth/WiFi with one-click upgrades.
从亚马逊上的评论来看，Autel产品的反馈总体是很不错的。在现有产品基础上，今年道通仍在加大研发力度，研发人员达695人，占公司总人数比例为60.91%，比公司其他职能部门员工加起来都多。
Amazon reviews indicate that Autel products receive generally positive feedback. Building on existing products, Autel continues to ramp up R&D efforts this year, with 695 R&D personnel, accounting for 60.91% of the company's total workforce—more than all other departments combined.
数字化和智能化是目前两大战略性关键技术投入方向。
Digitalization and intelligence are currently the two major strategic technological investment directions.
数字化是深度运用大数据和人工智能技术，结合维修信息和维修案例，持续构筑“端+云+大数据+AI”一体化融合的数字化智能诊断维修解决方案，例如智能诊断维修系统 MaxiSysUltra/MaxiSysMS919/MaxiSysMS909系列产品。
Digitalization involves leveraging big data and AI technologies, integrating repair information and cases, to build an integrated "Device + Cloud + Big Data + AI" digital intelligent diagnostic and repair solution, such as the MaxiSys Ultra/MS919/MS909 series.
在北美市场，随着疫情的恢复，道通的月度销售收入创历史新高，今年新发布的智能诊断维修系统MaxisysUltra甚至出现了供不应求局面。
In the North American market, as the pandemic situation improves, Autel's monthly sales revenue has hit record highs, with the newly launched MaxiSys Ultra intelligent diagnostic system even facing supply shortages.
智能化则是智能驾驶领域的新机会，以商用车为突破口，面向商用车后市场加装、改装以及替换市场，对ADAS系统部分传感器系统进行立项。
Intelligence presents new opportunities in autonomous driving, with commercial vehicles as the breakthrough point. Autel is targeting the commercial vehicle aftermarket for retrofits, modifications, and replacements, initiating projects for ADAS sensor systems.
为进一步加强在汽车智能化方向的业务布局，道通认缴5000万人民币，成立了深圳市道通智能汽车有限公司，持股比例为100%。
To further strengthen its presence in automotive intelligence, Autel invested 50 million yuan to establish Shenzhen Autel Intelligent Automotive Co., Ltd., holding a 100% stake.
海外布局方面，道通自2018年开始就将部分产能逐步向越南转移，在新冠疫情期间，深圳和越南双生产中心协作保障了产品供应，也降低了生产成本。
For overseas expansion, Autel began relocating some production capacity to Vietnam in 2018. During the pandemic, dual production centers in Shenzhen and Vietnam ensured product supply and reduced costs.
2019年道通在越南购置土地自建园区， 在今年7月顺利交付使用。道通在研发、市场开拓、公司架构等方面，有非常好的经验实践。基础夯实，它的业绩增长，水到渠成。
In 2019, Autel purchased land in Vietnam to build its own industrial park, which was successfully delivered in July this year. With solid foundations in R&D, market expansion, and corporate structure, Autel's performance growth comes naturally.
这家汽配大牌，不断重金投入研发，打造产品核心竞争力，布局未来创新机会的一系列思路，都非常值得广大跨境电商企业学习！
This auto parts giant's strategy of heavy R&D investment, building core product competitiveness, and seizing future innovation opportunities is highly instructive for cross-border e-commerce businesses!
（来源：跨境屋跨哥）
(Source: Kuajingwu Kuage)
