最值得信赖的宁波SEO推广公司 - 谷歌搜索引擎优化入门指南
外贸海外推广渠道选择指南 | Guide to Choosing Overseas Promotion Channels
对于想要拓展海外市场的外贸企业来说，选择合适的推广渠道至关重要。目前主流的外贸推广渠道包括：展会、海关数据、国际站、独立站、谷歌推广以及社媒营销等。
For foreign trade enterprises looking to expand overseas markets, choosing the right promotion channels is crucial. Currently, mainstream foreign trade promotion channels include: exhibitions, customs data, international platforms, independent websites, Google promotion, and social media marketing, etc.
国际站(B2B平台)的现状 | Current Status of International Platforms (B2B)
曾经作为外贸企业首选的B2B平台，在2012年确实拥有巨大流量。但随着平台规则改变，现在除了头部企业能获得不错回报外，中小企业生存空间越来越小。
Once the first choice for foreign trade enterprises, B2B platforms did have huge traffic in 2012. However, with changes in platform rules, now only leading enterprises can achieve good returns, while the living space for SMEs is shrinking.
谷歌推广的优势 | Advantages of Google Promotion
谷歌推广通常需要企业先建立独立站，然后通过SEO+SEM将网站推至谷歌首页。这种方式属于私域流量，相比国际站的公域流量更具优势。但谷歌推广需要专业团队操作，SEO见效较慢，SEM成本较高但见效快。
Google promotion usually requires enterprises to first establish an independent website, and then push the website to the first page of Google through SEO+SEM. This method belongs to private traffic and has more advantages than the public traffic of international platforms. However, Google promotion requires professional team operation, SEO takes longer to show results, while SEM has higher costs but faster results.
展会营销的价值 | Value of Exhibition Marketing
展会是线下获客最有效的渠道之一，可以直接与意向买家面谈。但需要注意全球经济不稳定因素，出口前需充分调查目标市场风险。
Exhibitions are one of the most effective offline customer acquisition channels, allowing direct face-to-face talks with potential buyers. However, attention should be paid to global economic instability factors, and thorough investigation of target market risks is required before export.
海关数据的应用 | Application of Customs Data
海关数据是传统获客渠道，但数据较为杂乱，需要专业分析能力才能有效利用。通常还需要配合其他工具获取潜在客户联系方式。
Customs data is a traditional customer acquisition channel, but the data is relatively messy and requires professional analysis skills to be effectively utilized. It usually needs to be combined with other tools to obtain potential customer contact information.
社媒营销的崛起 | Rise of Social Media Marketing
近年来社媒营销非常火爆，包括WhatsApp、LinkedIn、Instagram、YouTube以及新兴的TikTok短视频营销等，都是外贸企业需要关注的重要渠道。
In recent years, social media marketing has become very popular, including WhatsApp, LinkedIn, Instagram, YouTube and the emerging TikTok short video marketing, etc., all of which are important channels that foreign trade enterprises need to pay attention to.
更多外贸营销干货，请关注外贸牛研究所公众号。万事开头难，但不开头，永远不会有结果。
For more foreign trade marketing insights, please follow the Waimaoniu Research Institute official account. Everything is difficult at the beginning, but without starting, there will never be results.
